Author Archives: Al Smith

About Al Smith

Al is a full-service comms and marketing manager, with lots of common sense experience of using social media in local government media and marketing campaigns. He is product lead for Digital Action Plan, a learning platform for teams developing their digital skills. ← Older posts

Higher Education Funding – National Assembly hosts web-chat with students

Posted on by Al Smith

The National Assembly for Wales hosted a web chat with students, using Google Hangouts, to gather the views of students … Read more » – Higher Education Funding – National Assembly hosts web-chat with students

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Stattos get social

Posted on by Al Smith

How the ONS uses Hootsuite to manage their social media and support tweeting statisticians. Over the last year a big … Read more » – Stattos get social

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Discussing Science in a Digital Age

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BIS’s 2014 studying into attitudes and understanding of science included social listening for the first time. This helped them to … Read more » – Discussing Science in a Digital Age

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Inquiry into recycling in Wales #recyclewales (with images, tweets) · assemblywales · Storify

Posted on by Al Smith

Interesting use of Storify from the National Assembly for Wales to illustrate an inquiry into recycling practice in Wales. The … Read more » – Inquiry into recycling in Wales #recyclewales (with images, tweets) · assemblywales · Storify

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The Home Online – ThingLink

Posted on by Al Smith

ThingLink is a neat tool for creating interactive graphics and maps. Department of Culture, Media and Sport have used it … Read more » – The Home Online – ThingLink

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What’s the ideal time to Tweet?

Posted on by Al Smith

A reader asks: There are obvious times when you can link tweets to the content of a TV show (for … Read more » – What’s the ideal time to Tweet?

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Domestic violence: an online & offline behaviour change campaign

Posted on by Al Smith

While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements – … Read more » – Domestic violence: an online & offline behaviour change campaign

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Tackling a misinformed Facebook campaign

Posted on by Al Smith

Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign

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Creating a New Social Media Policy? Try US Gov Best Practices Approach

Posted on by Al Smith

Blogpost points to best practice approaches across US government departments on policy,strategy, digital engagement and social media. Are you looking … Read more » – Creating a New Social Media Policy? Try US Gov Best Practices Approach

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NYC.gov – Social Media Customer Use Policy

Posted on by Al Smith

New York City page outlining its terms of usage to customers, this practice gives users guidance on monitoring procedures and … Read more » – NYC.gov – Social Media Customer Use Policy

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State of Texas – Social Media Policy

Posted on by Al Smith

Forward facing site explaining Texas’ use of social media to the general public. An excellent example of how to communicate … Read more » – State of Texas – Social Media Policy

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Victoria State Dept of Justice Social Media Policy for Employees

Posted on by Al Smith

Australia’s Victoria State Department of Justice offer policy guidance on social media usage and a YouTube video summarising their usage … Read more » – Victoria State Dept of Justice Social Media Policy for Employees

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Digital Diplomacy

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Comprehensive guide to the Foreign and Commonwealth Office’s use of social media including policies, guidance and descriptive information on channels … Read more » – Digital Diplomacy

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Social media policy – National Library of Australia

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Creative Commons licensed social media policy from the National Library of Australia. Due to the open nature of Creative Commons … Read more » – Social media policy – National Library of Australia

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Designing social media policy for government

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Practical guide from the University at Albany’s Center for Technology in Government. This article outline the basis for designing a … Read more » – Designing social media policy for government

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Police Code of Conduct approach to Social Media

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Stuart Hyde, Chief Constable of Cumbria Police gives his views on how staff should conduct themselves when interacting with members … Read more » – Police Code of Conduct approach to Social Media

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NHS local

Posted on by Al Smith

Award winning site which uses rich media to deliver information on local services while collecting patient opinion. Site uses blogs … Read more » – NHS local

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Measuring digital engagement

Posted on by Al Smith

How to go about cost benefit analysis of digital engagement. How do you evaluate the cost-benefit of the government’s digital … Read more » – Measuring digital engagement

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Seven principles for digital engagement (help me please)

Posted on by Al Smith

Emma Mulqueeny blogs about digital engagement and invites discussion on the seven principles of digital engagement laid out to her … Read more » – Seven principles for digital engagement (help me please)

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Digital engagement strategy

Posted on by Al Smith

Department of Health’s digital engagement strategy, written in April 2010. This document – written in April 2010 – describes digital … Read more » – Digital engagement strategy

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