Fake Instagram Profile Tricked 50,000 People to ‘Like’ Photos of Alcoholism
25-year-old French socialite Louise Delage has amassed some 44,000 followers and over 50,000 likes on Instagram in the last 2 months. An impressive feat by social media standards… except that she’s not a real person.
Though she may seem familiar to some, Delange is actually the fictitious creation of Paris agency BETC for the French organization Addict Aide and their “Like My Addiction” campaign. The organization provides resources for those worried that they may be drinking too much, and wanted to raise awareness of alcoholism among young people.
Follow @DigEngGuide for more examples and tips