Creating Highway Code animations — DVSA


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A great behind-the-scenes blog post from two content designers at DVSA, describing their thought process and results from trialling two different animation styles to boost engagement with tweets about the Highway Code

Designing for social media requires a focus on engagement from start to finish, and clarity to ensure the message is being communicated effectively.

With an average of 6,000 tweets posted to Twitter per second, Twitter users see hundreds of tweets a day.

Tweets need to appeal widely to businesses and individuals, and stand out on a follower’s endlessly scrolling feed.

The aim of this project was to design something that would grab the viewer’s attention and promote an important message.

for more examples and tips