Blue whale to take centre stage at the Museum


Click for larger version (ideal for cut+paste into presentations!)

The Natural History Museum announced they’d be moving the diplodocus out of the main hall, after 35 years and replacing it with a blue whale. The result was the kind of friendly mock protest that generates great social PR, a trending hashtag (and tapping into the existing #throwbackthursday tag) and greater awareness. Here’s a nice round up of some of the coverage, using Storify:

We made a major announcement for the Museum this morning, 29 Jan. For us it’s the beginning of an exciting and very ambitious 25 year plan to redevelop the Museum. We knew it would be controversial but we also know that what we have planned is incredibly important.

for more examples and tips