The Official White House Tumblr


Click for larger version (ideal for cut+paste into presentations!)

As government organisations try out new channels, it’s getting trickier to find the right way to use ‘cooler’ platforms like Instagram and Tumblr, but this example from The White House uses the platform largely as it was intended:

Things going around the White House that we just had to share with you.

From the White House blog about their use of the platform:

How’d we do on Tumblr this year? We reached more than 217,000 followers. We took questions from the public, and took over the I Love Charts Tumblr to look at women’s equality in the workplace. In June, the President even held his first-ever Tumblr Q&A from the White House State Dining Room, answering questions from Tumblr users on all things student loans and education.

We use Tumblr because we’re always looking for new ways to engage with the American people, and one of the best — and most fun — ways we’ve found to engage on Tumblr itself is through making GIFs.



for more examples and tips