Dumb Ways To Die
Lovely public safety campaign from Melbourne, ‘Dumb Ways to Die’ has racked up 60m YouTube views and won a sweep of awards.
From the Reuters coverage:
The three-minute short co-produced by Melbourne private rail service Metro Trains to teach people to be careful around trains, ‘Dumb Ways to Die’, has notched up more than 50 million views on YouTube since its release in November 2012, sparked hundreds of parodies and even become a smartphone game.
The clip employs an insanely catchy tune and colorful blobs which die in a variety of ways, including “keeping a rattlesnake as a pet” and “selling both kidneys on the Internet,” before culminating in train-related deaths that are described as “the dumbest way to die”.
Hat-tip: Sean Larkins
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