Environment Agency – Flood preparation guide for your business

Visit: http://www.environment-agency.gov.uk/business/topics/32354.aspx

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Working within their conventional content management system, the Environment Agency has put together a great example of integrated, task-focussed digital engagement to help business owners prepare for flooding. The landing page, promoted via Twitter and Facebook, uses headings and short, action-focussed text to direct people to some genuinely useful tools, such as a postcode-based flood map, checklists and email alerts. There’s also a collaborative Facebook page – FloodGroup UK – for people to discuss the issues raised with others.

for more examples and tips