Choose A Different Ending: Knife Crime campaign


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An innovative use of YouTube at the time, the Home Office anti-knife crime campaign created a series of linked videos in the style of a ‘choose your own adventure’ game, making viewers reflect on the options and consequences of their choices:

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.

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