BT’s social media guidelines


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In the private sector engaging online is an important aspect of customer care and communications. BT have developed their own guidance which is issued to staff who are using social media. The advice ‘keep calm’ is well worth remembering. There’s lots of insight in this blog which repeats the policy.

About Articles BT 2.0 case study (12/09/08) BT 2.0 case study (12/11/07) BT’s social media guidelines
BT’s Social Media Guidelines
[NB: some of the links in this document will only work for BT people with access to the BT Intranet]


What are social media tools and why are they important to BT?
Who can use social media tools?
Guidelines for the safe use of social media tools on the internet
Specific user guidance for blogging and social networks
Relevant BT policies and guidelines
Guidance on the use of local languages in social tools
Guidance to help identify unsuitable content and be an effective moderator
Social media tools available on the BT Intranet
Glossary of tools and definitions
Guidance on what makes a good blogger
1. What Are Social Media Tools And Why Are They Important To BT?
The term social media (sometimes also referred to as Web 2.0) is an umbrella term used to describe a suite of tools on the web, which typically have the following characteristics:

mostly free to use
extremely simple to use requiring no prior training or technical knowledge
support global collaboration and sharing of opinions, insights, experiences and perspectives often with strangers
content within them, and often the functionality, is managed and regulated by the user community itself and not the provider of the tool or a third party institution.
Some typical examples of social media tools are: blogs; wikis; social networking sites; podcasts and message boards (see Glossary of tools and definitions). There is a fuller definition of social media on Wikipedia, the internet encyclopaedia.

While social media tools were originally conceived for social collaboration, businesses are increasingly finding that these tools can help them achieve their business objectives and are being rapidly embraced by corporations globally.

for more examples and tips