Snow Champion is, Champion


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There’s plenty of social media theory. There’s less social media in practice. This blog from Sandwell Council shows how they used Facebook and Twitter to crowd source images for their snow champion campaign. This saw thousands of people given a grit supply and a shovel to help clear roads, paths and look after neighbours.

Take 2,500 snow shovels, tubs of rock salt and high visibility vests. Add a band of willing people ready to help their community. Sprinkle generously with snow…

You may have heard about Snow Champions taking to the streets of Sandwell in the bad weather. They’ve certainly been making an impression on Twitter and on the Sandwell Facebook page.

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