Made of String » Coventry City Council’s use of Facebook


Click for larger version (ideal for cut+paste into presentations!)

Coventry City Council has carved out a fine reputation for using Facebook. Ally Hook, who created it, sets out her thinking in this blog which contains a link to the poresentation she gave to the Coventry & Warwickshire Social Media Cafe. Essential to anyone looking at using Facebook better.

Starting out

Deliberately called it Coventry – (“who would become a fan of Coventry City Council? About 5 people”)

Also allows them to put out press releases from partner organisations (like the Herbert Art Gallery)

Started November 2009 as a pilot experiment, let’s see what happens

Started out putting out the same press releases as on the website

Got 500 fans in 2 months

for more examples and tips