BBC English Regions Social Media Strategy
To use Social Media? But how? And what to say? This English Regions BBC crib sheet is surprisingly sensible with some excellent advice on how to use Twitter.
All messages posted on Facebook or Twitter must adhere to – and be complied according to – the
News division’s guidance. A friendly, informal tone is acceptable – and often desirable – but
“txtspeak”, misspellings and poor grammar are not allowed.
On programme accounts, it’s a good idea for individuals to announce themselves when posting (“Hi –
Robin here…”) especially in the case of on-air talent and others who will be recognisable to the
audience. Research shows that me
Follow @DigEngGuide for more examples and tips