Using social media to promote countryside


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Empowering frontline staff can be a powerful way to communicate using web tools. This case study shows how a countryside ranger at Walsall Council built a community using Twitter, Facebook and Flickr.

A human voice helps put a human face on an organisation.

A niche Twitter stream can appeal to a cross-section of the population.

Responding and listening are good things for an organisation to do. It can drive traffic to other web pages.

It can work in real time.

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