Using social media to raise awareness of hate crime


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Using social media as part of a campaign is an integral part of the communications landscape. This example shows how Wolverhampton Homes used Facebook as part of a drive against hate crime.

We know that hate crime goes un-reported in Wolverhampton. It is thought that nationally for every hate crime that is reported, eight go un-reported.

We wanted to find a way to get people talking about this important issue so that anyone who suffers hate crime feels that it’s safe to report it. The campaign is centred around this online pledge. The idea of the pledge is that we want to hear the voice of the usually silent majority, who like all decent people, are horrified by hate crime. Once you’ve pledged, the site takes you through to a page where you can like the facebook page, tweet your support or show your support with a twibbon on your social media profile.

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