Not one big Facebook page please, but lots of little ones


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A useful look at how to approach Facebook strategy for an organisation. It tackles the question of one page or many pages firmly coming down in arguing for the diverse approach.

Suddenly, it became quite clear.

Would a zumba enthusiast be more likely to sign-up for zumba updates? Or zumba floating in amongst gym, badminton, squash, swimming, weight lifting and judo?

Or to ask another question, when you look for information on a council website, would you want it straight away or would you want to have to go through six other services before you got the lollipop?

That’s a simple question. You want the one.

So, maybe, what we need is not just one big Facebook page. Or even an oligarchy of pages based on services. What we need are lots of little ones for each class, group or community.

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