Citizensheep – Manage your online reputation


Click for larger version (ideal for cut+paste into presentations!)

How an organisation responds to online criticism is critical. This post and flowchart has stood the test of time and is used by scores of organisations up and down the country. Essential stuff.

It frustrates me that organisations still seem to think they can manage their reputations by controlling what information is spread about them.

This is simply not possible anymore, and attempting it just makes you seem heavy-handed and out of touch. Far better to listen to what other people are saying about you and engage when appropriate.

The US Air Force produced a useful guide to blog assessment which susequently found its way onto the internet. It’s good, but I wanted something more generic, in plainer English, and more suitable for UK Third Sector organisations.

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