Seven principles for digital engagement (help me please)


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Emma Mulqueeny blogs about digital engagement and invites discussion on the seven principles of digital engagement laid out to her by Stephen Hale. Though it is a few years old, it attracted 30 follow up comments which extend the discussion about the guiding principles for digital engagement in a large organisation:

I have been asked to develop the social media strategy for the department where I am currently based, and have spent quite some time reading, learning, stealing/collaborating with colleagues.

I am not convinced that a strategy is the right way anyway. Stephen Hale sent me down the path of principles and so here I am. It would be great to get some feedback on these.

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