Twitter

In: Examples

GM Police #WrongForTheRoad campaign

A nice little tactical use of an animated GIF attached to a tweet, telling a story about why texting/tweeting/emailing while … Read more » – GM Police #WrongForTheRoad campaign

In: Techniques

Creating Highway Code animations — DVSA

A great behind-the-scenes blog post from two content designers at DVSA, describing their thought process and results from trialling two … Read more » – Creating Highway Code animations — DVSA

In: Examples

@ONS/Statisticians on Twitter

The ONS gathered a group of statisticians to tweet along live to the announcements made as part of the Budget … Read more » – @ONS/Statisticians on Twitter

In: Examples

Education secretary Nicky Morgan records video hitting back at critics of new primary assessments

Interesting story from the Times Education Supplement covering an interesting Twitter Video rebuttal from Secretary of State for Education, Nicky … Read more » – Education secretary Nicky Morgan records video hitting back at critics of new primary assessments

In: Examples

Historic Coast map

DCLG and English Heritage coastal communities competition

The Department for Communities and Local Government (DCLG) and English Heritage ran a joint competition to find the most popular … Read more » – DCLG and English Heritage coastal communities competition

In: Examples

DH on Twitter: tackling ebola myths

A neat use of a Twitter story image/infographic by the Dept of Health to get across the message that healthcare … Read more » – DH on Twitter: tackling ebola myths

In: Examples

Stattos get social

How the ONS uses Hootsuite to manage their social media and support tweeting statisticians. Over the last year a big … Read more » – Stattos get social

In: Questions

What’s the ideal time to Tweet?

A reader asks: There are obvious times when you can link tweets to the content of a TV show (for … Read more » – What’s the ideal time to Tweet?

In: Examples

Blue whale to take centre stage at the Museum

The Natural History Museum announced they’d be moving the diplodocus out of the main hall, after 35 years and replacing … Read more » – Blue whale to take centre stage at the Museum

In: Examples

Manchester Fire & Rescue Service: Consultation 2015

A simple way to open up a consultation about service provision to people who can’t make it to meetings or … Read more » – Manchester Fire & Rescue Service: Consultation 2015

In: Examples

Monitor staff on Twitter

Not that kind of ‘monitor’: Monitor, the agency responsible for quality assuring the work and financial performance of independent NHS … Read more » – Monitor staff on Twitter

In: Examples

Keep warm this winter

Bold, illustration-led campaign across Facebook, Twitter and Vine around the Halloween ‘hook’ by DECC to target energy-inefficient devices left on … Read more » – Keep warm this winter

In: Examples

#CreateUK on Pinterest

A great example of curating content rather than necessarily creating it all: #createuk has been a week-long digital campaign by … Read more » – #CreateUK on Pinterest

In: Examples

We are #BuildingBritain

Nice use of Tumblr, a flexible blogging platform, to showcase teams and businesses around the UK who are physically ‘building … Read more » – We are #BuildingBritain

In: Examples

Thunderclap: Help #EndFGM in a Generation

The Department for International Development raised awareness of its campaign on Female Genital Mutilation using Thunderclap, a service which synchronises … Read more » – Thunderclap: Help #EndFGM in a Generation

In: Examples

CV O'clock

CV O’Clock

A neat campaign microsite from the National Careers Service, for people to work on their CVs together and share their … Read more » – CV O’Clock

In: Strategies

Civil Service propriety guidance for social media – GCN

The Government Communications network has released guidance on propriety in using social media in government: When using official social media … Read more » – Civil Service propriety guidance for social media – GCN

In: Examples

The Official Highway Code

The Driving Standards Agency (DSA) runs an official Facebook page and Twitter feed for The Highway Code. The channels, which … Read more » – The Official Highway Code

In: Techniques

Guide to running a Twitter Q&A in the public sector

In this guide, Alex Talbott – one of the founders of the successful weekly #nhssm Twitter chat – shares some … Read more » – Guide to running a Twitter Q&A in the public sector

In: Examples

Meet the Foreign Secretary

Smart little bit of tactical engagement from the FCO – and a sign of a senior politician who enjoys his … Read more » – Meet the Foreign Secretary

In: Techniques

Twitter toolkit

Useful set of guides and links from the digital team at the Foreign & Commonwealth Office covering tools and techniques … Read more » – Twitter toolkit

In: Techniques

I’m a Civil Servant: Should I Post This Update?

A slightly silly ‘infographic’ style flowchart with a serious point – what are the red lines for public servants to … Read more » – I’m a Civil Servant: Should I Post This Update?

In: Examples

Supt Keith Fraser on Twitter

A good use of Twitter by a senior police officer, Superintendant Keith Fraser, Head of Crime and Operations for the … Read more » – Supt Keith Fraser on Twitter

In: Strategies

Ten reasons why NHS CEOs should use Twitter

Top ten reasons why a senior leader might consider using Twitter, written by the Chief Executive of Heart of England … Read more » – Ten reasons why NHS CEOs should use Twitter

In: Questions

We’re a new charity – how do we reach our audience?

An anonymous visitor asks: We’re a newish charity dealing particularly with chronic health conditions – things that everyone gets eventually, … Read more » – We’re a new charity – how do we reach our audience?

In: Examples

Walsall Wildlife – A bee’s-eye view of the borough…

A great work-related blog by Morgan Bowers, Senior Countryside Ranger working for Walsall Countryside Services (part of Walsall Council). Morgan … Read more » – Walsall Wildlife – A bee’s-eye view of the borough…

In: Examples

Gangway collapse at HMS Belfast

When the gangway collapsed at HMS Belfast on the River Thames in London there could have been a disaster. It … Read more » – Gangway collapse at HMS Belfast

In: Examples

Metropolitan Police Service – Ask Met Boss

The Metropolitan Police Service use the Twitter hashtag ‘#askmetboss’ and CoverItLive to source questions for a regular webchat with the … Read more » – Metropolitan Police Service – Ask Met Boss

In: Examples

HMRC e-marketplaces

HMRC Press Office and others engaged via a partnership with a leading online finance forum (Money Saving Expert) and a … Read more » – HMRC e-marketplaces

In: Examples

Professor Douglas Kell’s blog, BBSRC

Professor Douglas Kell is the Chief Executive of the Bioscience Research Council (BBSRC) and blogs regularly about bioscience issues. He … Read more » – Professor Douglas Kell’s blog, BBSRC

In: Techniques

10 rules of thumb for a tweeting MP

Grant Shapps, a minister at the Department for Communities and Local Government, wrote a useful politician-to-politician guide on using Twitter … Read more » – 10 rules of thumb for a tweeting MP

In: Examples

Southsidecops: local policing on Twitter

Ben Proctor is one of Britain’s foremost trainers and thinkers on emergency planning, resilience and social media. In this case … Read more » – Southsidecops: local policing on Twitter

In: Techniques

A Twitter guide for senior local government officers

Forward thinking local government LGC magazine editor Emma Maier thought it was a good idea to produce a Twitter guide … Read more » – A Twitter guide for senior local government officers

In: Techniques

What makes an effective tweet: research

Billions of tweets are sent every day. Is it all Stephen Fry talking about his breakfast? This London School of … Read more » – What makes an effective tweet: research

In: Strategies, Techniques

Digital Diplomacy

Comprehensive guide to the Foreign and Commonwealth Office’s use of social media including policies, guidance and descriptive information on channels … Read more » – Digital Diplomacy

In: Examples

Social Media ‘surgeries’ – Student Finance England

Student Finance England turned to Twitter and Facebook to offer ‘surgery’ sessions to prospective students with queries about their finance: Advisors … Read more » – Social Media ‘surgeries’ – Student Finance England

In: Questions

How many Twitter/Facebook accounts should the organisation have?

There’s a role for a corporate channel – it’s a definitive, official source of content and increasingly expected by the … Read more » – How many Twitter/Facebook accounts should the organisation have?

In: Examples

Liz @DSAgovuk on Twitter

Liz is one of the team from the Driving Standards Agency who engages online through Twitter (and other social media) … Read more » – Liz @DSAgovuk on Twitter

In: Strategies

Twitter guidance – DH

Policy and staff guidance on use of Twitter as part of their professional work for the Department: Social media is … Read more » – Twitter guidance – DH

In: Techniques

Twitter Q&As by Digital Diplomacy on Prezi

The FCO Digital Diplomacy team created a short presentation of advice on how to plan for a Twitter Q&A with … Read more » – Twitter Q&As by Digital Diplomacy on Prezi

In: Examples

G-Cloud Apply Camp

The Cabinet Office G-Cloud programme team ran an ‘Apply Camp’ event in November 2011 to raise awareness and answer questions … Read more » – G-Cloud Apply Camp

In: Techniques

Getting started with Twitter

This simple briefing – written a few years ago by @ereuben – was designed to help a senior manager or … Read more » – Getting started with Twitter

In: Examples

Foreign Secretary answers questions on Libya via Twitter

The Foreign Secretary took questions via Twitter, using the hashtag ‘#askFS’ during August 2011. He has since repeated the session … Read more » – Foreign Secretary answers questions on Libya via Twitter

In: Examples

#nhssm – Social Media in the NHS

#nhssm is a weekly chat on Twitter, organised by people working in the NHS and DH, but not officially endorsed … Read more » – #nhssm – Social Media in the NHS

In: Examples

Webchat on personalisation – David Behan

David Behan is a Director General at the Department of Health who has used various digital channels to engage external … Read more » – Webchat on personalisation – David Behan

In: Examples

#gmp24 – live tweeting a police force’s work

Amanda Coleman advises on communications for Greater Manchester Police and writes about a project she worked on to live-tweet the … Read more » – #gmp24 – live tweeting a police force’s work

In: Strategies

From Housing and Litter to Facebook and Twitter

This free download from BDO Local Government acts as a report to set out the benefits in a hard headed … Read more » – From Housing and Litter to Facebook and Twitter

In: Techniques

Twitter: A Quick Start Guide for People In and Around Government

Some downloads stand the test of time. This Learning Pool guide does just that and sets out in basic terms … Read more » – Twitter: A Quick Start Guide for People In and Around Government

In: Examples

Queensland Police: Disaster Management Case Study

In the field of digital engagement in a crisis Queensland Police are talked about in hushed reverential tones. This is … Read more » – Queensland Police: Disaster Management Case Study

In: Examples, Techniques

How bloggers and police countered riot rumours in Wolverhampton

When the riots struck panic and rumour kicked in. While some called for the internet to be shut down others … Read more » – How bloggers and police countered riot rumours in Wolverhampton

In: Strategies

Is there anybody out there?

Creating a digital strategy is vital. But actually, how do we know people want us to have one? This blog … Read more » – Is there anybody out there?

In: Examples, Strategies

Surrey Police to use Twitter to report every car crime

For high profile campaigns, Twitter can work beautifully. This initiative from Surrey police saw them tweet car crimes for a … Read more » – Surrey Police to use Twitter to report every car crime

In: Examples, Strategies

Snow Champion is, Champion

There’s plenty of social media theory. There’s less social media in practice. This blog from Sandwell Council shows how they … Read more » – Snow Champion is, Champion

In: Examples, Strategies

Twitter to help answer questions and queries

Twitter has often been used as an extension of the comms team. This case study shows how it can be … Read more » – Twitter to help answer questions and queries

In: Examples

Using social media to promote countryside

Empowering frontline staff can be a powerful way to communicate using web tools. This case study shows how a countryside … Read more » – Using social media to promote countryside

In: Examples

#wmgrit on Twitter

By using web tools to communicate in real time people are better informed. Even better than that. They feel happier … Read more » – #wmgrit on Twitter

In: Techniques

Coventry: reaping the rewards of Twitter engagement

Guardian report on Coventry City Council’s use of Twitter to engage online and the practical benefits it has brought for … Read more » – Coventry: reaping the rewards of Twitter engagement

In: Questions

How can I stop this stuff from taking over my life?

John Smith writes: I’d like to use Twitter, but don’t have the time. Any tools you’d recommend? Try a dashboard-style … Read more » – How can I stop this stuff from taking over my life?

In: Examples

Health conversations

An interesting approach to curating different blogs and Tweets in one place, Health Conversations is a live dashboard of digital … Read more » – Health conversations