Engagement

In: Techniques

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Tackling a misinformed Facebook campaign

Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign

In: Strategies

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Coca Cola social media principles

Coca Cola is a corporate bohemoth. Take a look at their social media and it’s just a bit effective. On … Read more » – Coca Cola social media principles

In: Examples, Strategies

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Mob rule: Iceland crowdsources its next constitution

Some things just re-write the rule book. When the financial crisis hit sweeping all before it Iceland simply pulled up … Read more » – Mob rule: Iceland crowdsources its next constitution

In: Examples, Strategies

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Twitter to help answer questions and queries

Twitter has often been used as an extension of the comms team. This case study shows how it can be … Read more » – Twitter to help answer questions and queries