Strategies

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Social Media Guidelines: Kirklees

Via the excellent Comms2Point0, here’s a local authority’s social media guidance site aimed at staff wanting to use social media … Read more » – Social Media Guidelines: Kirklees

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Evaluating online engagement

Michele Ide-Smith, a former local government digital specialist, writes about ways of approaching evaluation of digital engagement: Local government has … Read more » – Evaluating online engagement

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From Housing and Litter to Facebook and Twitter

This free download from BDO Local Government acts as a report to set out the benefits in a hard headed … Read more » – From Housing and Litter to Facebook and Twitter

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Local by Social: Using Social Media to Achieve More For Less

The Local by Social report commissioned by Local Government Improvement and Delivery is a landmark document. It’s publication in 2010 … Read more » – Local by Social: Using Social Media to Achieve More For Less

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How Yammer can help local government innovate

Yammer is an internal social network that helps you engage with staff. A giant water cooler it’s more work-focused than … Read more » – How Yammer can help local government innovate

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Provider Engagement Network: BuddyPress

Building a platform to engage with people can be tricky. Here Carl Haggerty talks through a case study of how … Read more » – Provider Engagement Network: BuddyPress

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social media and the council mag

With budgets shrinking there is pressure to do more for less. One of the first victims has been the printed … Read more » – social media and the council mag

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Is there anybody out there?

Creating a digital strategy is vital. But actually, how do we know people want us to have one? This blog … Read more » – Is there anybody out there?

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Opening Up Social Media in an Organisation

This YouTube clip of Monmouthshire County Council’s Helen Reynolds shows how her organisation has opened-up social media internally to make … Read more » – Opening Up Social Media in an Organisation

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Made of String » Coventry City Council’s use of Facebook

Coventry City Council has carved out a fine reputation for using Facebook. Ally Hook, who created it, sets out her … Read more » – Made of String » Coventry City Council’s use of Facebook

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Elections 2009: a post in two parts

This landmark post from Derbyshire County Council’s Sarah Lay has not dated. Setting out how she used the web and … Read more » – Elections 2009: a post in two parts

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Walsall 24 – a ‘day in the life’ on Twitter

Walsall 24 was a campaign that won gold in LGComms 2011 annual awards. A cross-section of everything the council did … Read more » – Walsall 24 – a ‘day in the life’ on Twitter

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Personfessional – do you speak the new social language?

Striking the right tone for social media can be hard. Too official? Too polite? Too much like a press release? … Read more » – Personfessional – do you speak the new social language?

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You’ve been pinned – local government and Pinterest

Pinterest is the new kid on the block. But how can the public sector use it? Rather effectively as this … Read more » – You’ve been pinned – local government and Pinterest

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‘Connected councillors: a guide to using social media’

A brilliant guide for politicians on how to use the social web to listen and talk to communities. Social media … Read more » – ‘Connected councillors: a guide to using social media’

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Twitter to help answer questions and queries

Twitter has often been used as an extension of the comms team. This case study shows how it can be … Read more » – Twitter to help answer questions and queries

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Michele Ide-Smith: Digital engagement framework for local government

Michele Ide-Smith examines digital engagement from an academic standpoint as applied to local government organisations. I’ve been doing a bit … Read more » – Michele Ide-Smith: Digital engagement framework for local government