Examples

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DFID – Family planning summit

The Department for International Development has built an engaging online campaign around the London Summit on Family Planning, including a … Read more » – DFID – Family planning summit

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Forced Marriage Unit on Facebook

For a campaign to highlight the issue of Forced Marriage, the FCO and partners set up a Facebook page covering … Read more » – Forced Marriage Unit on Facebook

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The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

A neat little campaign from the White House to address childhood obesity, this partnership with mainstream US recipes site Epicurious … Read more » – The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

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You be the Judge – A guide to sentencing

You be the Judge interactive gives users an opportunity to sit in the judge’s chair, to help demystify sentencing decisions. … Read more » – You be the Judge – A guide to sentencing

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The Buffett Rule: The White House

Clever tactical bit of digital engagement – campaigning really – by the White House. A calculator asks you how much … Read more » – The Buffett Rule: The White House

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Domestic violence: an online & offline behaviour change campaign

While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements – … Read more » – Domestic violence: an online & offline behaviour change campaign

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Choose A Different Ending: Knife Crime campaign

An innovative use of YouTube at the time, the Home Office anti-knife crime campaign created a series of linked videos … Read more » – Choose A Different Ending: Knife Crime campaign

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State of the Union 2012 – The White House

The White House develops a major digital engagement campaign each January around the President’s State of the Union address. It … Read more » – State of the Union 2012 – The White House

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Mature Students – The Student Room

To get more mature students to consider higher education, BIS joined forces with The Student Room. The official content about … Read more » – Mature Students – The Student Room

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Using social media to raise awareness of hate crime

Using social media as part of a campaign is an integral part of the communications landscape. This example shows how … Read more » – Using social media to raise awareness of hate crime

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Student Finance – The Student Room

Example of a campaign by Student Finance England in partnership with independent community, The Student Room: The Student Room and … Read more » – Student Finance – The Student Room