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	<title>The Digital Engagement Guide</title>
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	<link>http://www.digitalengagement.info</link>
	<description>Ideas and practical help to use digital and social media in the public sector</description>
	<lastBuildDate>Thu, 25 Apr 2013 08:32:34 +0000</lastBuildDate>
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		<item>
		<title>Science, research and innovation news &#124; Scoop.it</title>
		<link>http://www.digitalengagement.info/2013/04/25/science-research-and-innovation-news-scoop-it/</link>
		<comments>http://www.digitalengagement.info/2013/04/25/science-research-and-innovation-news-scoop-it/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 08:32:34 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[press office]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1676</guid>
		<description><![CDATA[A neat use of the social curation tool Scoop.it by a press office team: the BIS Science &#038; Innovation desk &#8230; <a href="http://www.digitalengagement.info/2013/04/25/science-research-and-innovation-news-scoop-it/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Science, research and innovation news &#124; Scoop.it</span></a>]]></description>
				<content:encoded><![CDATA[<p>A neat use of the social curation tool Scoop.it by a press office team: the BIS Science &#038; Innovation desk are collecting examples of coverage they&#8217;ve achieved, adding their own comments, and providing this as a supplement to more traditional press cuttings:<br />
<blockquote>
<p>The latest news on publicly-funded science, research and innovation from the Research Councils, Technology Strategy Board, UK Space Agency, universities and more. Also includes news from the Government Office for Science.<br />
Curated by BIS Press Office &#8211; higher education and science</p>
</blockquote>

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		<title>The Poo Song</title>
		<link>http://www.digitalengagement.info/2013/04/05/the-poo-song/</link>
		<comments>http://www.digitalengagement.info/2013/04/05/the-poo-song/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 21:40:12 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1674</guid>
		<description><![CDATA[I dare you to listen to this all the way through and not find yourself humming &#8216;Test your poo&#8230;&#8217; afterwards &#8230; <a href="http://www.digitalengagement.info/2013/04/05/the-poo-song/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Poo Song</span></a>]]></description>
				<content:encoded><![CDATA[<p>I dare you to listen to this all the way through and not find yourself humming &#8216;Test your poo&#8230;&#8217; afterwards &#8211; a brilliant little video campaign from Scotland, hosted on Tumblr, using pester power to get children and younger people to encourage older people to test for bowel cancer. Government can do funny, it turns out:<br />
<blockquote>
<p>Here’s a little ditty called ‘The Poo Song’ telling all older folk to test their poo. </p>
<p>9 out of 10 people survive bowel cancer if caught early but the early signs are often hidden. So, tell your mum, dad and your second Uncle Vlad to take the test.</p>
<p>Bowel cancer is the third most common cancer in Scotland and the risk getting it increases with age. That’s why the test is posted through every 50-74 year old’s door once every two years. If anyone you know is that age, show them this video and get them to test their poo.</p>
</blockquote>

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		<title>Worcestershire County Council &#124; At Work in Highways</title>
		<link>http://www.digitalengagement.info/2013/04/01/worcestershire-county-council-at-work-in-highways/</link>
		<comments>http://www.digitalengagement.info/2013/04/01/worcestershire-county-council-at-work-in-highways/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 21:15:10 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1670</guid>
		<description><![CDATA[Lovely little film from Worcestershire, inviting pothole reports and other feedback to the tune of My Way (via Dave Briggs): &#8230; <a href="http://www.digitalengagement.info/2013/04/01/worcestershire-county-council-at-work-in-highways/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Worcestershire County Council &#124; At Work in Highways</span></a>]]></description>
				<content:encoded><![CDATA[<p>Lovely little film from Worcestershire, inviting pothole reports and other feedback to the tune of My Way (<a href="http://kindofdigital.com/2013/04/01/public-service-messages-with-a-smile/">via Dave Briggs</a>):</p>
<blockquote><p>The video cost £800 to produce, and was not publicly funded. It was paid for by our contractor, Ringway, and it took less than two days for the local film company we used to produce. We think this is an engaging way to get the message about reporting potholes across, and have had a lot of positive feedback so far.</p></blockquote>

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		<title>Ideal Policy Team Behaviours: Open Policymaking</title>
		<link>http://www.digitalengagement.info/2013/03/21/ideal-policy-team-behaviours-open-policymaking/</link>
		<comments>http://www.digitalengagement.info/2013/03/21/ideal-policy-team-behaviours-open-policymaking/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 00:02:11 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[cabinet office]]></category>
		<category><![CDATA[demsoc]]></category>
		<category><![CDATA[open policymaking]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[voting]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1664</guid>
		<description><![CDATA[This site (disclaimer: developed by Helpful Technology) by Demsoc/Cabinet Office aims to be a hub for discussion about online policymaking &#8230; <a href="http://www.digitalengagement.info/2013/03/21/ideal-policy-team-behaviours-open-policymaking/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Ideal Policy Team Behaviours: Open Policymaking</span></a>]]></description>
				<content:encoded><![CDATA[<p>This site (disclaimer: developed by Helpful Technology) by Demsoc/Cabinet Office aims to be a hub for discussion about online policymaking and the use of digital tools for policy engagement. The team ran a public voting exercise to rank order a set of &#8216;ideal behaviours&#8217; which might be exhibited by policymakers working in an open way:</p>
<blockquote><p>We want policymakers- and anyone involved in delivering policy or influencing its creation- to vote on what policy teams should be doing to ensure that policymaking gets better.</p>
<p><strong>Why are we doing this?</strong></p>
<p>People affected by government policies are better able and increasingly want to provide feedback on their experience of a policy and its implementation. Also, digital tools as well as new techniques and processes, have made it easier for policymakers to draw on dispersed knowledge, test proposed policy interventions and prototype new digital services.</p>
<p>These developments have been captured in the Civil Service Reform plan (PDF document)and are some of the drivers for ‘open policymaking’. If policymaking is to change for the better, then policymakers must be involved in discussing and proposing how to do this. The focus is on policymaking but for ‘open policymaking’ to work the input of those engaged in implementing policy is needed too.</p>
<p><strong>What we’ll do with your votes</strong></p>
<p>The Cabinet Office’s Open Policy team is in the process of developing a model for open policymaking that will help people looking to apply open policy making principles when developing policy. Your votes will feed into the creation of this model.</p></blockquote>

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		<title>Increasing staff engagement with social media</title>
		<link>http://www.digitalengagement.info/2013/03/14/increasing-staff-engagement-with-social-media/</link>
		<comments>http://www.digitalengagement.info/2013/03/14/increasing-staff-engagement-with-social-media/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 10:03:50 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[nhs]]></category>
		<category><![CDATA[staff]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1662</guid>
		<description><![CDATA[A great PDF summary of the potential for social media to help engage staff in corporate environments &#8211; in this &#8230; <a href="http://www.digitalengagement.info/2013/03/14/increasing-staff-engagement-with-social-media/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Increasing staff engagement with social media</span></a>]]></description>
				<content:encoded><![CDATA[<p>A great PDF summary of the potential for social media to help engage staff in corporate environments &#8211; in this case, the NHS:<br />
<blockquote>
<p>This briefing discusses four main questions:<br />
• How can social media platforms be used to engage staff?<br />
• What examples of engaging staff through the use of social media platforms already exist?<br />
• What could you do now to increase staff engagement by using social media content?<br />
• What considerations should you take into account when using social media to increase staff engagement?</p>
<p>It is aimed at the NHS human resources (HR) community but will also be of interest to communicators and line managers.<br />
This briefing contains case studies from the NHS and theoretical applications of social media. It is not a step-by-step guide, it is an overview of the different possibilities that social media offers individuals and organisations to increase staff engagement.<br />
￼￼<br />
Key points:<br />
• Social media won’t be your only staff engagement tool; it is one option when looking at how to engage staff in the work they do.<br />
• Small, frequent reminders of how teams and individuals are making a difference help build staff engagement.<br />
• By monitoring what is said about your organisation on social media platforms, you can begin to use social media to help improve staff engagement and the reputation of your organisation.<br />
• Social media platforms give individuals the space in which to show their professional personality and celebrate the successes of those around them.</p>
</blockquote>

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		<title>Social Media Guidelines: Kirklees</title>
		<link>http://www.digitalengagement.info/2013/02/25/social-media-guidelines-kirklees/</link>
		<comments>http://www.digitalengagement.info/2013/02/25/social-media-guidelines-kirklees/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 13:01:51 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[guidance]]></category>
		<category><![CDATA[kirklees]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1658</guid>
		<description><![CDATA[Via the excellent Comms2Point0, here&#8217;s a local authority&#8217;s social media guidance site aimed at staff wanting to use social media &#8230; <a href="http://www.digitalengagement.info/2013/02/25/social-media-guidelines-kirklees/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Social Media Guidelines: Kirklees</span></a>]]></description>
				<content:encoded><![CDATA[<p>Via the excellent <a href="http://www.comms2point0.co.uk">Comms2Point0</a>, here&#8217;s a local authority&#8217;s social media guidance site aimed at staff wanting to use social media to engage. It answer the &#8216;what are the rules?&#8217; questions, but also has useful supporting case studies and examples:</p>
<blockquote><p>We want our staff, ward councillors and partners to think about how social media can help us to achieve specific outcomes, work together better, improve public services and contribute to the aims of Kirklees Council.</p></blockquote>

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		<title>DFID’s top tips for a Google  Hangout</title>
		<link>http://www.digitalengagement.info/2013/02/25/dfids-top-tips-for-a-google-hangout-gcn/</link>
		<comments>http://www.digitalengagement.info/2013/02/25/dfids-top-tips-for-a-google-hangout-gcn/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 12:58:13 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[Techniques]]></category>
		<category><![CDATA[google+]]></category>
		<category><![CDATA[hangout]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1653</guid>
		<description><![CDATA[Learnings from DFID on using a Google+ hangout for global video chat with a minister and others: Google Hangouts offer &#8230; <a href="http://www.digitalengagement.info/2013/02/25/dfids-top-tips-for-a-google-hangout-gcn/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - DFID’s top tips for a Google  Hangout</span></a>]]></description>
				<content:encoded><![CDATA[<p>Learnings from DFID on using a Google+ hangout for global video chat with a minister and others:</p>
<blockquote><p>Google Hangouts offer a great opportunity to broadcast discussions and events to the world for free. At the Department for International Development (DFID) we are working to get the issue of Female Genital Mutilation/Cutting (FGM/C) on the global agenda. For the International Day for Zero Tolerance to FGM/C on 6 February, Development Minister Lynne Featherstone joined the United Nations for a Google Hangout to engage people around the world.</p>
<p>There were clear benefits.The Hangout generated worldwide engagement on an under reported issue. There were 2,493 clicks for the event which was viewed live by people from over 100 different countries. And, the beauty is by having the discussion on your YouTube channel it can be used as a tool long after the event.</p></blockquote>

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		<title>Open to Export &#8211; Business Advice for UK Exporters</title>
		<link>http://www.digitalengagement.info/2013/02/19/open-to-export-business-advice-for-uk-exporters/</link>
		<comments>http://www.digitalengagement.info/2013/02/19/open-to-export-business-advice-for-uk-exporters/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 10:31:27 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[ukti]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1651</guid>
		<description><![CDATA[Open to Export is a community driven service for small and medium sized businesses, looking for help and support in &#8230; <a href="http://www.digitalengagement.info/2013/02/19/open-to-export-business-advice-for-uk-exporters/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Open to Export &#8211; Business Advice for UK Exporters</span></a>]]></description>
				<content:encoded><![CDATA[<p>Open to Export is a community driven service for small and medium sized businesses, looking for help and support in exporting from the UK. It&#8217;s delivered by a commercial provider &#8211; hibu &#8211; in partnership with UK Trade &#038; Investment, whose advisors actively monitor threads and reply to posters<br />
<blockquote>
</blockquote>

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		<title>Sandwell</title>
		<link>http://www.digitalengagement.info/2013/02/11/sandwell/</link>
		<comments>http://www.digitalengagement.info/2013/02/11/sandwell/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 21:11:00 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[sandwell]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1649</guid>
		<description><![CDATA[A great example of a local council Facebook page with engaging content Tweet]]></description>
				<content:encoded><![CDATA[<p>A great example of a local council Facebook page with engaging content<br />
<blockquote>
</blockquote>

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		<title>Chip my dog</title>
		<link>http://www.digitalengagement.info/2013/02/11/chip-my-dog/</link>
		<comments>http://www.digitalengagement.info/2013/02/11/chip-my-dog/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 11:49:50 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[chipmydog]]></category>
		<category><![CDATA[defra]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1641</guid>
		<description><![CDATA[Defra&#8217;s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the &#8230; <a href="http://www.digitalengagement.info/2013/02/11/chip-my-dog/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Chip my dog</span></a>]]></description>
				<content:encoded><![CDATA[<p>Defra&#8217;s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the corporate website and drew on the support of a stakeholder organisation, The Dogs Trust.</p>
<p><a href='https://gcn.civilservice.gov.uk/blog/2013/02/07/everyone-loves-a-good-dog-story/'>There&#8217;s a write-up of the campaign on the GCN site</a></p>
<blockquote><p>Obviously traditional media was going to play a big part, and breakfast television coverage of a visit by Owen Paterson to the Dogs Trust was perfect for demonstrating just how quick, easy and painless it is to get your dog microchipped.</p>
<p>But there was also a real opportunity to tap into our target audience of dog owners through digital and social media. This was ‘one team’ communications at its best.</p>
</blockquote>

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		<title>The Official Highway Code</title>
		<link>http://www.digitalengagement.info/2013/02/10/the-official-highway-code/</link>
		<comments>http://www.digitalengagement.info/2013/02/10/the-official-highway-code/#comments</comments>
		<pubDate>Sun, 10 Feb 2013 11:54:25 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[dft]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[DSA]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[highway code]]></category>
		<category><![CDATA[motoring]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1646</guid>
		<description><![CDATA[The Driving Standards Agency (DSA) runs an official Facebook page and Twitter feed for The Highway Code. The channels, which &#8230; <a href="http://www.digitalengagement.info/2013/02/10/the-official-highway-code/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Official Highway Code</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Driving Standards Agency (DSA) runs an official Facebook page and Twitter feed for The Highway Code. The channels, which launched in December 2011, provide daily reminders of the rules of the road. DSA also offers a weekly email reminder of rules from The Highway Code.</p>
<p>The social channels were followed by the launch of digital editions of The Highway Code, including e-books and an official iPhone app.</p>
<p>These new channels and formats help to make sure that all road users – not just learner drivers – know The Highway Code and stay up to date with the rules of the road. This overall campaign won a Prince Michael International Road Safety Award in 2012.</p>
<p><a href="http://www.facebook.com/HighwayCodeGB">http://www.facebook.com/HighwayCodeGB</a></p>
<p><a href="http://www.twitter.com/HighwayCodeGB">http://www.twitter.com/HighwayCodeGB</a></p>

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		<title>You be the Judge &#8211; A guide to sentencing</title>
		<link>http://www.digitalengagement.info/2013/01/24/you-be-the-judge-a-guide-to-sentencing-2/</link>
		<comments>http://www.digitalengagement.info/2013/01/24/you-be-the-judge-a-guide-to-sentencing-2/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 09:57:29 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[criminal]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[judge]]></category>
		<category><![CDATA[justice]]></category>
		<category><![CDATA[moj]]></category>
		<category><![CDATA[sentencing]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1639</guid>
		<description><![CDATA[An interesting cross between an online jury, e-learning tool and game, You Be The Judge helps people think through the &#8230; <a href="http://www.digitalengagement.info/2013/01/24/you-be-the-judge-a-guide-to-sentencing-2/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - You be the Judge &#8211; A guide to sentencing</span></a>]]></description>
				<content:encoded><![CDATA[<p>An interesting cross between an online jury, e-learning tool and game, You Be The Judge helps people think through the rationale behind sentencing (<a href='http://blogs.justice.gov.uk/digital/2013/01/you-be-the-judge/'>read the write up by MoJ&#8217;s Aidan Muller</a>)<br />
<blockquote>
<p>You be the Judge is an interactive tool that helps people learn more about sentencing, by putting them in the judge’s seat.</p>
<p>Research shows that the public don’t understand sentencing, but that more than three quarters think sentences are ‘too lenient’. Changing people’s attitudes is notoriously difficult, and measuring the impact of initiatives to do so can be just as hard.</p>
<p>You Be The Judge takes them through the facts of a case with a series of videos. They hear the defendant’s plea, and any aggravating or mitigating factors, before deciding on what sentence to pass. They then compare their sentence with the one handed out by a real judge. </p>
<p>For every three users who enter the site thinking sentencing’s too lenient, two leave it thinking it’s about right: we are succeeding in building confidence among 66% of our core audience.</p>
</blockquote>

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		<title>HR and social media in the NHS.</title>
		<link>http://www.digitalengagement.info/2013/01/23/hr-and-social-media-in-the-nhs/</link>
		<comments>http://www.digitalengagement.info/2013/01/23/hr-and-social-media-in-the-nhs/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 11:49:54 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[nhs]]></category>
		<category><![CDATA[risk]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1637</guid>
		<description><![CDATA[Guidance prepared by NHS Employers for HR and other strategic leadership teams about the role of social media in a &#8230; <a href="http://www.digitalengagement.info/2013/01/23/hr-and-social-media-in-the-nhs/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - HR and social media in the NHS.</span></a>]]></description>
				<content:encoded><![CDATA[<p>Guidance prepared by NHS Employers for HR and other strategic leadership teams about the role of social media in a professional context:<br />
<blockquote>
<p>- Social media is used increasingly by patients to help them understand the growing number of healthcare choices and the quality of services available to them. The NHS should be helping patients find the right information online.<br />
- It allows the NHS to understand emerging developments among staff or patients more quickly and in more detail, including any concerns about the quality of care, so that services can be improved.<br />
- It supports stronger engagement between staff, employers and the public, which patients say improves the quality of care.
</p>
</blockquote>

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		<title>1982 official files release: coverage collected via Delicious</title>
		<link>http://www.digitalengagement.info/2012/12/31/1982-official-files-release-coverage-collected-via-delicious/</link>
		<comments>http://www.digitalengagement.info/2012/12/31/1982-official-files-release-coverage-collected-via-delicious/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 13:04:37 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[files]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[the national archives]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1635</guid>
		<description><![CDATA[The National Archives used the social bookmarking tool Delicious to collate links to coverage of the end of year release &#8230; <a href="http://www.digitalengagement.info/2012/12/31/1982-official-files-release-coverage-collected-via-delicious/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - 1982 official files release: coverage collected via Delicious</span></a>]]></description>
				<content:encoded><![CDATA[<p>The National Archives used the social bookmarking tool Delicious to collate links to coverage of the end of year release of official files after the 30 year rule period &#8211; from 1982 in this case.<br />
<blockquote>
</blockquote>

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		<title>ASPECT: Digital storytelling about climate change</title>
		<link>http://www.digitalengagement.info/2012/12/19/aspect-digital-storytelling-about-climate-change/</link>
		<comments>http://www.digitalengagement.info/2012/12/19/aspect-digital-storytelling-about-climate-change/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 09:39:03 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1632</guid>
		<description><![CDATA[An interesting project to collect video stories (and comments on them), to help bring complex issues such as climate change &#8230; <a href="http://www.digitalengagement.info/2012/12/19/aspect-digital-storytelling-about-climate-change/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - ASPECT: Digital storytelling about climate change</span></a>]]></description>
				<content:encoded><![CDATA[<p>An interesting project to collect video stories (and comments on them), to help bring complex issues such as climate change to life:<br />
<blockquote>
<p>Project ASPECT was born from a more general search for new communication tools to help the wider public engage with important but inaccessible issues. In particular, the project considers the complex issue of climate change.</p>
<p>ASPECT recognises that to date, climate change communication has engaged a narrow audience and stimulated a limited public dialogue. As a result, ASPECT explores how the wider public might connect to the climate change discussion through digital storytelling.</p>
</blockquote>

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		<title>Guide to running a Twitter Q&amp;A in the public sector</title>
		<link>http://www.digitalengagement.info/2012/12/19/guide-to-running-a-twitter-qa-in-the-public-sector/</link>
		<comments>http://www.digitalengagement.info/2012/12/19/guide-to-running-a-twitter-qa-in-the-public-sector/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 00:38:52 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[alex talbott]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1628</guid>
		<description><![CDATA[In this guide, Alex Talbott &#8211; one of the founders of the successful weekly #nhssm Twitter chat &#8211; shares some &#8230; <a href="http://www.digitalengagement.info/2012/12/19/guide-to-running-a-twitter-qa-in-the-public-sector/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Guide to running a Twitter Q&#038;A in the public sector</span></a>]]></description>
				<content:encoded><![CDATA[<p>In this guide, Alex Talbott &#8211; one of the founders of the successful weekly #nhssm Twitter chat &#8211; shares some of his tips on how to run a successful Q&amp;A session on Twitter</p>

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		<title>Code of Practice consultation &#8211; data.gov.uk</title>
		<link>http://www.digitalengagement.info/2012/11/26/code-of-practice-consultation-data-gov-uk/</link>
		<comments>http://www.digitalengagement.info/2012/11/26/code-of-practice-consultation-data-gov-uk/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 10:56:19 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[commentable]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[data.gov.uk]]></category>
		<category><![CDATA[drupal]]></category>
		<category><![CDATA[open data]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1623</guid>
		<description><![CDATA[The team working on central government&#8217;s open data store, data.gov.uk, are consulting on the code of practice using an interesting &#8230; <a href="http://www.digitalengagement.info/2012/11/26/code-of-practice-consultation-data-gov-uk/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Code of Practice consultation &#8211; data.gov.uk</span></a>]]></description>
				<content:encoded><![CDATA[<p>The team working on central government&#8217;s open data store, data.gov.uk, are consulting on the code of practice using an interesting paragraph-level commenting system, designed to make it easy to quote sections to provide context:<br />
<blockquote>
<p>In May 2010, the Government set out its commitment to formally establish an enhanced right to data. By amending the Freedom of Information Act by means of section 102 in the Protection of Freedoms Act 2012, a new statutory duty was set out which means that public authorities must publish datasets for re-use and where reasonably practicable, do so in a re-usable format.</p>
<p>It is important that a new Code of Practice is made so that public authorities know exactly what is expected of them as regards to the amendments to the Freedom of Information Act concerning datasets. The proposed new Code of Practice (datasets) was drafted in conjunction with the Cabinet Office, The Information Commissioners Office, The National Archives, and The Ministry of Justice and sets out what we mean by the terms in the new sections of the FOI Act. It aims to make public authorities aware of their new responsibilities and intends to reduce confusion and bring clarity and completeness for local authorities. We are now looking for your views as to whether the draft code provides the right level of guidance and if there is anything else we need to cover to make this code as comprehensive and as useful as possible. We hope as many public servants and potential users of public data as possible will share their views online.</p>
</blockquote>

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		<title>Owen Paterson in China &#8211; Defra</title>
		<link>http://www.digitalengagement.info/2012/11/20/owen-paterson-in-china-defra/</link>
		<comments>http://www.digitalengagement.info/2012/11/20/owen-paterson-in-china-defra/#comments</comments>
		<pubDate>Tue, 20 Nov 2012 15:42:57 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[defra]]></category>
		<category><![CDATA[minister]]></category>
		<category><![CDATA[storify]]></category>
		<category><![CDATA[trip]]></category>
		<category><![CDATA[visit]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1620</guid>
		<description><![CDATA[Nice use of Storify by Defra to bring in images, tweets and podcasts covering a ministerial trip: Environment Secretary Owen &#8230; <a href="http://www.digitalengagement.info/2012/11/20/owen-paterson-in-china-defra/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Owen Paterson in China &#8211; Defra</span></a>]]></description>
				<content:encoded><![CDATA[<p>Nice use of Storify by Defra to bring in images, tweets and podcasts covering a ministerial trip:<br />
<blockquote>
<p>Environment Secretary Owen Paterson has led the biggest ever food trade delegation to China. Mr Paterson spent four days promoting British food and drink to the Chinese. </p>
</blockquote>

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		<title>Environment Agency &#8211; Flood preparation guide for your business</title>
		<link>http://www.digitalengagement.info/2012/11/07/environment-agency-flood-preparation-guide-for-your-business/</link>
		<comments>http://www.digitalengagement.info/2012/11/07/environment-agency-flood-preparation-guide-for-your-business/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 11:12:33 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[environment agency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flooding]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1617</guid>
		<description><![CDATA[Working within their conventional content management system, the Environment Agency has put together a great example of integrated, task-focussed digital &#8230; <a href="http://www.digitalengagement.info/2012/11/07/environment-agency-flood-preparation-guide-for-your-business/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Environment Agency &#8211; Flood preparation guide for your business</span></a>]]></description>
				<content:encoded><![CDATA[<p>Working within their conventional content management system, the Environment Agency has put together a great example of integrated, task-focussed digital engagement to help business owners prepare for flooding. The landing page, promoted via Twitter and Facebook, uses headings and short, action-focussed text to direct people to some genuinely useful tools, such as a postcode-based flood map, checklists and email alerts. There&#8217;s also a collaborative Facebook page &#8211; <a href='http://www.facebook.com/floodgroupuk'>FloodGroup UK</a> &#8211; for people to discuss the issues raised with others.<br />
<blockquote>
</blockquote>

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		<title>Growth news &#8211; BIS</title>
		<link>http://www.digitalengagement.info/2012/11/07/growth-news-bis/</link>
		<comments>http://www.digitalengagement.info/2012/11/07/growth-news-bis/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 11:04:35 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[storify]]></category>
		<category><![CDATA[tripline]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1611</guid>
		<description><![CDATA[BIS has been using lightweight social tools including Storify and Tripline to create engaging round-ups of its work in the &#8230; <a href="http://www.digitalengagement.info/2012/11/07/growth-news-bis/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Growth news &#8211; BIS</span></a>]]></description>
				<content:encoded><![CDATA[<p>BIS has been using lightweight social tools including Storify and Tripline to create engaging round-ups of its work in the otherwise fairly esoteric field of economic growth.<br />
<blockquote>
</blockquote>

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		<title>I can&#8217;t wait to pass my driving test!</title>
		<link>http://www.digitalengagement.info/2012/11/06/i-cant-wait-to-pass-my-driving-test-2/</link>
		<comments>http://www.digitalengagement.info/2012/11/06/i-cant-wait-to-pass-my-driving-test-2/#comments</comments>
		<pubDate>Tue, 06 Nov 2012 10:02:59 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[DSA]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1606</guid>
		<description><![CDATA[The Driving Standards Agency team runs an engaging Facebook page for learner drivers to ask questions, get advice and more: &#8230; <a href="http://www.digitalengagement.info/2012/11/06/i-cant-wait-to-pass-my-driving-test-2/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - I can&#8217;t wait to pass my driving test!</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Driving Standards Agency team runs an engaging Facebook page for learner drivers to ask questions, get advice and more:<br />
<blockquote>
<p>Get advice about learning to drive and driving tests &#8211; from choosing an instructor, to booking and taking your theory and practical driving tests</p>
</blockquote>

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		<title>Norfolk Winter &#124; A blog designed to help people in Norfolk keep happy, healthy and safe during the colder months.</title>
		<link>http://www.digitalengagement.info/2012/11/01/norfolk-winter-a-blog-designed-to-help-people-in-norfolk-keep-happy-healthy-and-safe-during-the-colder-months/</link>
		<comments>http://www.digitalengagement.info/2012/11/01/norfolk-winter-a-blog-designed-to-help-people-in-norfolk-keep-happy-healthy-and-safe-during-the-colder-months/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 23:36:41 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[gritting]]></category>
		<category><![CDATA[norfolk]]></category>
		<category><![CDATA[winter]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1603</guid>
		<description><![CDATA[Smart blog by Norfolk County Council to help local people with advice about staying safe this winter (via @danslee): Bad &#8230; <a href="http://www.digitalengagement.info/2012/11/01/norfolk-winter-a-blog-designed-to-help-people-in-norfolk-keep-happy-healthy-and-safe-during-the-colder-months/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Norfolk Winter &#124; A blog designed to help people in Norfolk keep happy, healthy and safe during the colder months.</span></a>]]></description>
				<content:encoded><![CDATA[<p>Smart blog by Norfolk County Council to help local people with advice about staying safe this winter (via @danslee):<br />
<blockquote>
<p>Bad weather, shorter days and low temperatures have an impact on all of our lives. There’s a lot of information and support out there that could help, and this blog aims to tell you about it.</p>
<p>The Norfolk Winter blog has been set up by Norfolk County Council as part of our wider Norfolk Winter campaign but we hope to have contributions from lots of different organisations, groups and individuals – anyone who has something useful to share to help keep us happy, healthy and safe this winter.</p>
</blockquote>

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		<title>Mark Prisk&#8217;s blog</title>
		<link>http://www.digitalengagement.info/2012/11/01/mark-prisks-blog/</link>
		<comments>http://www.digitalengagement.info/2012/11/01/mark-prisks-blog/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 09:58:13 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[mark prisk]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1600</guid>
		<description><![CDATA[Mark Prisk, a minister at the Department for Communities and Local Government, is now blogging: This blog will be a &#8230; <a href="http://www.digitalengagement.info/2012/11/01/mark-prisks-blog/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Mark Prisk&#8217;s blog</span></a>]]></description>
				<content:encoded><![CDATA[<p>Mark Prisk, a minister at the Department for Communities and Local Government, is now blogging:<br />
<blockquote>
<p>This blog will be a place for me to share my thoughts on the issues of the day, the interesting things I see and do and the new announcements I make in my role as Minister for Housing and Local Growth.</p>
<p>A chartered Surveyor by profession and local MP for more than ten years, I know how important housing is to both our everyday lives and the economy at large.  I’m determined to get Britain building again, as well as helping tenants and getting people onto and up the housing ladder. And I hope that I can show you here just how we’re making that happen.</p>
<p>It’s also my chance to listen to you, hear about your experiences on the ground and your views on what can be done to improve housing in this country.</p>
<p>So if you have a comment on any of my posts, feel free – but this is a Government website, so political comments won’t be published. We will try and put up every comment as long as it’s not illegal or unnecessarily offensive.</p>
</blockquote>

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		<title>Digital Health &#124; Digital guidance and best practice for the health and care system</title>
		<link>http://www.digitalengagement.info/2012/10/30/digital-health-digital-guidance-and-best-practice-for-the-health-and-care-system/</link>
		<comments>http://www.digitalengagement.info/2012/10/30/digital-health-digital-guidance-and-best-practice-for-the-health-and-care-system/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 09:34:27 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[dh]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1594</guid>
		<description><![CDATA[The Digital Health site is a microsite run by the digital team at the Department of Health: These pages are &#8230; <a href="http://www.digitalengagement.info/2012/10/30/digital-health-digital-guidance-and-best-practice-for-the-health-and-care-system/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Digital Health &#124; Digital guidance and best practice for the health and care system</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Digital Health site is a microsite run by the digital team at the Department of Health:<br />
<blockquote>
<p>These pages are managed by the Department of Health digital, channel strategy and publishing team. They bring together our advice and guidance about how to use digital tools, techniques and channels to help deliver DH objectives. The content is mainly aimed at communications professionals in the wider government and health community.</p>
<p>The digital team run the official Department of Health web presence, including our websites, social media and multimedia channels. And we support policy and communications campaigns – reaching out to our audiences wherever they are online, and making use of internet culture to help deliver our policy objectives.</p>
<p>We use our digital channels to communicate directly with public audiences, NHS and social care professionals, and other influential individuals and groups. We find the best ways to share information, and engage in conversations with our audiences.</p>
<p>We are responsible for the “digital first” channel strategy for the health and care system.</p>
<p>We are a team of digital specialists. Between us, we have lots of experience working on ambitious digital communication campaigns and projects inside and outside government.</p>
<p>We get excited about technology and internet culture. But we measure our success by how far we help deliver the policy priorities of the Department.</p>
</blockquote>

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		<title>Open Policymaking &#124; A Demsoc space on open policymaking and better consultation</title>
		<link>http://www.digitalengagement.info/2012/10/30/open-policymaking-a-demsoc-space-on-open-policymaking-and-better-consultation/</link>
		<comments>http://www.digitalengagement.info/2012/10/30/open-policymaking-a-demsoc-space-on-open-policymaking-and-better-consultation/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 09:25:03 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[open policymaking]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1591</guid>
		<description><![CDATA[The Democratic Society, together with the Cabinet Office, Involve and Guerilla Policy are running an interactive online project to explore &#8230; <a href="http://www.digitalengagement.info/2012/10/30/open-policymaking-a-demsoc-space-on-open-policymaking-and-better-consultation/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Open Policymaking &#124; A Demsoc space on open policymaking and better consultation</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Democratic Society, together with the Cabinet Office, Involve and Guerilla Policy are running an interactive online project to explore how open policymaking can be made a reality, particularly using online tools e.g. around consultations. There&#8217;s some great thinking already on the blog-style site, which also houses case studies of open policymaking projects.<br />
<blockquote>
<p>We’re trying to explore what open policymaking means in practice, and how we make it excellent and democratic.</p>
<p>We’re working towards this with a number of project partners, including the Cabinet Office.
</p>
</blockquote>

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		<title>Comment on our draft Vision &amp; Objectives &#8211; Science &amp; Society</title>
		<link>http://www.digitalengagement.info/2012/10/30/comment-on-our-draft-vision-objectives-science-society/</link>
		<comments>http://www.digitalengagement.info/2012/10/30/comment-on-our-draft-vision-objectives-science-society/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 09:21:39 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[commentable]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1588</guid>
		<description><![CDATA[A multi-phase exercise, the team at BIS working on public engagement with science have put up their new vision and &#8230; <a href="http://www.digitalengagement.info/2012/10/30/comment-on-our-draft-vision-objectives-science-society/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Comment on our draft Vision &#038; Objectives &#8211; Science &#038; Society</span></a>]]></description>
				<content:encoded><![CDATA[<p>A multi-phase exercise, the team at BIS working on public engagement with science have put up their new vision and objectives for public comment, along with a <a href='http://blogs.bis.gov.uk/blog/2012/10/22/shaping-science-and-society/'>blog post from the minister</a>:<br />
<blockquote>
<p>As part of our review of our Science &#038; Society Programme, we are considering whether our objectives are still relevant and what activities would be required to achieve any revised objectives. On this page you will find our draft Vision and Objectives and a set of Criteria which we want to use to prioritise our future activity. We welcome your views and comments on these.</p>
</blockquote>

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		<title>DH on Pinterest</title>
		<link>http://www.digitalengagement.info/2012/10/26/dementia-25-oct-12/</link>
		<comments>http://www.digitalengagement.info/2012/10/26/dementia-25-oct-12/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 05:57:08 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[dh]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[pinterest]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1584</guid>
		<description><![CDATA[The Department of Health has been using Pinterest as a way of presenting evaluation information in an interesting, visual way. &#8230; <a href="http://www.digitalengagement.info/2012/10/26/dementia-25-oct-12/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - DH on Pinterest</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department of Health has been using Pinterest as a way of presenting evaluation information in an interesting, visual way. It&#8217;s <a href='http://digitalhealth.dh.gov.uk/using-pinterest-to-share-evaluation/'>described by Susy Wootton from DH here</a>:<br />
<blockquote>
<p>We are creating our own boards based on what’s being talked about relating to DH in the last week on social media and have a board per topic. We can update that board if its still relevant the week after or a few weeks later.</p>
<p>We are sharing these stats internally and so far have had really good feedback. I’m keen to see if we find further uses for it.
</p>
</blockquote>

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		<title>What Next for Localism</title>
		<link>http://www.digitalengagement.info/2012/10/24/what-next-for-localism/</link>
		<comments>http://www.digitalengagement.info/2012/10/24/what-next-for-localism/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 14:57:51 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1581</guid>
		<description><![CDATA[The What next for localism? inquiry has been established by the NALC (National Association of Local Councils) working with the &#8230; <a href="http://www.digitalengagement.info/2012/10/24/what-next-for-localism/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - What Next for Localism</span></a>]]></description>
				<content:encoded><![CDATA[<p>The What next for localism? inquiry has been established by the NALC (National Association of Local Councils) working with the All Party Parliamentary Group on local democracy. The site &#8211; build by Kind of Digital &#8211; allows people to submit ideas and rate/comment on these:<br />
<blockquote>
<p>We don’t want this to be a typical Inquiry where a panel simply listens to evidence, produces a report with recommendations, and hopes that someone reads it and something happens as a result. We’re committed to making something happen quickly, and have already begun working on a series of projects as well as seizing the opportunity to influence and set the agenda.</p>
<p>All ideas submitted through the website will be analysed and considered by NALC and All Party Parliamentary Group on local democracy, in addition to other evidence sourced through a series of short surveys and more traditional oral evidence sessions.</p>
</blockquote>

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		<title>Royal Navy TWOSIX.TV</title>
		<link>http://www.digitalengagement.info/2012/10/20/royal-navy-twosix-tv-youtube/</link>
		<comments>http://www.digitalengagement.info/2012/10/20/royal-navy-twosix-tv-youtube/#comments</comments>
		<pubDate>Sat, 20 Oct 2012 20:11:39 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[defence]]></category>
		<category><![CDATA[internal communications]]></category>
		<category><![CDATA[royal navy]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1573</guid>
		<description><![CDATA[There&#8217;s a layer of polish on the Royal Navy&#8217;s internal comms videos that you don&#8217;t see in your average public &#8230; <a href="http://www.digitalengagement.info/2012/10/20/royal-navy-twosix-tv-youtube/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Royal Navy TWOSIX.TV</span></a>]]></description>
				<content:encoded><![CDATA[<p>There&#8217;s a layer of polish on the Royal Navy&#8217;s internal comms videos that you don&#8217;t see in your average public sector organisation &#8211; but it&#8217;s also the smart, tactical channel that brought you <a href='http://www.youtube.com/watch?v=SDZcGz4vmJc'>the crew of HMS Ocean singing &#8216;All I want for Christmas is You&#8217;</a> with 4.8m views alone so far.<br />
<blockquote>
<p>TWO SIX.tv is the Internal Communications channel for the Naval Service, reporting on issues affecting you.</p>
</blockquote>

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		<title>Intellectual Property Office &#8211; Dragons&#8217; Den 2012</title>
		<link>http://www.digitalengagement.info/2012/09/23/intellectual-property-office-dragons-den-2012/</link>
		<comments>http://www.digitalengagement.info/2012/09/23/intellectual-property-office-dragons-den-2012/#comments</comments>
		<pubDate>Sun, 23 Sep 2012 21:16:30 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1570</guid>
		<description><![CDATA[A lovely link up between the Intellectual Property Office and the TV show, Dragons&#8217; Den, which often raises issues of &#8230; <a href="http://www.digitalengagement.info/2012/09/23/intellectual-property-office-dragons-den-2012/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Intellectual Property Office &#8211; Dragons&#8217; Den 2012</span></a>]]></description>
				<content:encoded><![CDATA[<p>A lovely link up between the Intellectual Property Office and the TV show, Dragons&#8217; Den, which often raises issues of patents and IP relevant to the services of the IPO:<br />
<blockquote>
<p>Over the coming weeks we will be blogging about the Intellectual Property (IP) issues we spot in each episode.</p>
<p>You will also find information about who we (the IPO) are, what we do and the range of tools, services, events and guides we provide to help you and your business with its Intellectual Property.</p>
</blockquote>

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		<title>A basic guide to filming, editing and sharing videos : Digital Health</title>
		<link>http://www.digitalengagement.info/2012/09/21/a-basic-guide-to-filming-editing-and-sharing-videos-digital-health/</link>
		<comments>http://www.digitalengagement.info/2012/09/21/a-basic-guide-to-filming-editing-and-sharing-videos-digital-health/#comments</comments>
		<pubDate>Fri, 21 Sep 2012 10:56:26 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1567</guid>
		<description><![CDATA[A great, practical, illustrated guide from the digital communications team at the Department of Health on how to produce good &#8230; <a href="http://www.digitalengagement.info/2012/09/21/a-basic-guide-to-filming-editing-and-sharing-videos-digital-health/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - A basic guide to filming, editing and sharing videos : Digital Health</span></a>]]></description>
				<content:encoded><![CDATA[<p>A great, practical, illustrated guide from the digital communications team at the Department of Health on how to produce good quality video clips in-house for digital engagement:<br />
<blockquote>
<p>The following guidance is used by the DH digital team to produce video and train colleagues in the Department on the process of filming, editing and sharing.</p>
</blockquote>

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		<title>Meet the Foreign Secretary</title>
		<link>http://www.digitalengagement.info/2012/09/11/meet-the-foreign-secretary/</link>
		<comments>http://www.digitalengagement.info/2012/09/11/meet-the-foreign-secretary/#comments</comments>
		<pubDate>Tue, 11 Sep 2012 07:45:34 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[fco]]></category>
		<category><![CDATA[foreign secretary]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1560</guid>
		<description><![CDATA[Smart little bit of tactical engagement from the FCO &#8211; and a sign of a senior politician who enjoys his &#8230; <a href="http://www.digitalengagement.info/2012/09/11/meet-the-foreign-secretary/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Meet the Foreign Secretary</span></a>]]></description>
				<content:encoded><![CDATA[<p>Smart little bit of tactical engagement from the FCO &#8211; and a sign of a senior politician who enjoys his interactions through social media:<br />
<blockquote>
<p>To mark his 100,000th follower on twitter, Foreign Secretary William Hague will meet five of his twitter followers for a discussion about foreign policy at the Foreign Office.</p>
<p>To enter, the Foreign Secretary&#8217;s followers were invited to send a tweet including the hashtag #meetFS, and say:</p>
<p>what idea, innovation or trend you think will have the greatest impact on our world over the next 20 years</p>
<p>or:</p>
<p>what you believe the Foreign Office&#8217;s priorities should be over the next year.</p>
</blockquote>

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		<title>&#8216;Ground rules&#8217; for digital engagement</title>
		<link>http://www.digitalengagement.info/2012/08/30/ground-rules-for-digital-engagement/</link>
		<comments>http://www.digitalengagement.info/2012/08/30/ground-rules-for-digital-engagement/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 10:37:40 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[ground rules]]></category>
		<category><![CDATA[NAO]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1556</guid>
		<description><![CDATA[Nick Halliday from the National Audit Office has prepared a great one-slide set of &#8216;Ground Rules&#8217; for use within his &#8230; <a href="http://www.digitalengagement.info/2012/08/30/ground-rules-for-digital-engagement/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - &#8216;Ground rules&#8217; for digital engagement</span></a>]]></description>
				<content:encoded><![CDATA[<p>Nick Halliday from the National Audit Office has prepared a great one-slide set of &#8216;Ground Rules&#8217; for use within his organisation, describing how to use digital engagement:</p>
<p><a title="View Digital Engagement - The Ground Rules (NAO) on Scribd" href="http://www.scribd.com/doc/104394564/Digital-Engagement-The-Ground-Rules-NAO" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Digital Engagement &#8211; The Ground Rules (NAO)</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/104394564/content?start_page=1&#038;view_mode=scroll&#038;access_key=key-1kfuskp0gwzpcyhjd1jp" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_4188" width="100%" height="600" frameborder="0"></iframe></p>

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		<title>Anyone producing information as ebooks?</title>
		<link>http://www.digitalengagement.info/2012/08/28/anyone-producing-information-as-ebooks/</link>
		<comments>http://www.digitalengagement.info/2012/08/28/anyone-producing-information-as-ebooks/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 15:38:59 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Questions]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[kindle]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1552</guid>
		<description><![CDATA[Kate Bentham from Shropshire asks: &#8220;I manage an information service for families and we are looking at producing some of &#8230; <a href="http://www.digitalengagement.info/2012/08/28/anyone-producing-information-as-ebooks/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Anyone producing information as ebooks?</span></a>]]></description>
				<content:encoded><![CDATA[<p>Kate Bentham from Shropshire asks:</p>
<p>&#8220;I manage an information service for families and we are looking at producing some of our more costly publications as ebooks and make them available through Kindle &#8211; does anyone know of any other Localgov who have produced information in this format? Thanks in advance for any info.&#8221;</p>
<p>Any examples or suggestions? Please link &#8216;em up in the comments!</p>

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		<title>MRC Social Media Guidelines</title>
		<link>http://www.digitalengagement.info/2012/08/24/mrc-social-media-guidelines/</link>
		<comments>http://www.digitalengagement.info/2012/08/24/mrc-social-media-guidelines/#comments</comments>
		<pubDate>Fri, 24 Aug 2012 11:18:42 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[flowchart]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1546</guid>
		<description><![CDATA[Nice, succinct social media policy from the Medical Research Council, including a version of a social media response flowchart. &#160; &#8230; <a href="http://www.digitalengagement.info/2012/08/24/mrc-social-media-guidelines/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - MRC Social Media Guidelines</span></a>]]></description>
				<content:encoded><![CDATA[<p>Nice, succinct social media policy from the Medical Research Council, including a version of a social media response flowchart.</p>
<p>&nbsp;</p>
<p><a title="View MRC Social Media Guidelines on Scribd" href="http://www.scribd.com/doc/103792385/MRC-Social-Media-Guidelines" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">MRC Social Media Guidelines</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/103792385/content?start_page=1&#038;view_mode=scroll&#038;access_key=key-147mu7ma63loc1p525g4" data-auto-height="true" data-aspect-ratio="0.707514450867052" scrolling="no" id="doc_41341" width="100%" height="600" frameborder="0"></iframe></p>

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		<title>Content strategy templates: from Eduserv</title>
		<link>http://www.digitalengagement.info/2012/08/23/content-strategy-templates-from-eduserv/</link>
		<comments>http://www.digitalengagement.info/2012/08/23/content-strategy-templates-from-eduserv/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 22:56:20 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[eduserv]]></category>
		<category><![CDATA[templates]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1543</guid>
		<description><![CDATA[Lisa Price from Eduserv shares four great templates for planning and auditing your site content: - content inventory: for keeping &#8230; <a href="http://www.digitalengagement.info/2012/08/23/content-strategy-templates-from-eduserv/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Content strategy templates: from Eduserv</span></a>]]></description>
				<content:encoded><![CDATA[<p>Lisa Price from Eduserv shares four great templates for planning and auditing your site content: </p>
<p>- content inventory: for keeping track of the pages published on your site. Can include details of ownership, review dates and metadata<br />
- editorial calendar: for keeping track of any events, campaigns or product launches that provide an opportunity for supporting content. Also to keep track of content marketing activity<br />
- new web page planner: to structure copywriting and help challenge requests which begin &#8216;we need a new webpage&#8230;&#8217;<br />
- content quality checklist: to audit the quality of web content on a site<br />
<blockquote>
</blockquote>

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		<title>Inside Inside Government</title>
		<link>http://www.digitalengagement.info/2012/08/22/inside-inside-government/</link>
		<comments>http://www.digitalengagement.info/2012/08/22/inside-inside-government/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 20:52:33 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[gds]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[tumblog]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1540</guid>
		<description><![CDATA[The team working on the part of the new single Government website which will present corporate information from departments are &#8230; <a href="http://www.digitalengagement.info/2012/08/22/inside-inside-government/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Inside Inside Government</span></a>]]></description>
				<content:encoded><![CDATA[<p>The team working on the part of the new single Government website which will present corporate information from departments are using Tumblr to keep their stakeholders up to date on their work and thinking. Through short posts, screenshots and a lighthearted tone, it&#8217;s a great example of a team blog giving real insight into the thinking and working of a team within government.<br />
<blockquote>
</blockquote>

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		<title>HMRC&#8217;s Most Wanted</title>
		<link>http://www.digitalengagement.info/2012/08/16/hmrcs-most-wanted/</link>
		<comments>http://www.digitalengagement.info/2012/08/16/hmrcs-most-wanted/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 00:15:04 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[hmrc]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1536</guid>
		<description><![CDATA[HMRC is using the photo-sharing site Flickr to publish mugshots of some of the most-wanted tax evaders and some details &#8230; <a href="http://www.digitalengagement.info/2012/08/16/hmrcs-most-wanted/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - HMRC&#8217;s Most Wanted</span></a>]]></description>
				<content:encoded><![CDATA[<p>HMRC is using the photo-sharing site Flickr to publish mugshots of some of the most-wanted tax evaders and some details of their alleged crimes, making them easy to share and comment on<br />
<blockquote>
</blockquote>

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		<title>Our Great Ideas: Scottish Government</title>
		<link>http://www.digitalengagement.info/2012/08/15/our-great-ideas-scottish-government/</link>
		<comments>http://www.digitalengagement.info/2012/08/15/our-great-ideas-scottish-government/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 23:41:31 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[scotland]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1533</guid>
		<description><![CDATA[Our Great Ideas is a colourful site aimed at showcasing projects from a wide range of communities across Scotland. It &#8230; <a href="http://www.digitalengagement.info/2012/08/15/our-great-ideas-scottish-government/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Our Great Ideas: Scottish Government</span></a>]]></description>
				<content:encoded><![CDATA[<p>Our Great Ideas is a colourful site aimed at showcasing projects from a wide range of communities across Scotland. It taps into local enthusiasm about projects in order to tell the story of community action through user-contributed examples, rather than just static case studies:<br />
<blockquote>
<p>This site is about celebrating people and communities in Scotland. It is about the inspiration, talent and energy that make a difference.</p>
<p>You can share your project&#8217;s story here and get inspired by others &#8211; just click the &#8216;Register &#8211; add a project&#8217; cloud, fill in your email address and preferred password and the site will take you through the steps.</p>
<p>You can also connect with and comment on other projects and make the connections that could help with the next stage in your community&#8217;s project.
</p>
</blockquote>

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		<title>Engage for Education &#8211; Scottish Government</title>
		<link>http://www.digitalengagement.info/2012/08/15/engage-for-education-scottish-government/</link>
		<comments>http://www.digitalengagement.info/2012/08/15/engage-for-education-scottish-government/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 23:35:37 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[scotland]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1530</guid>
		<description><![CDATA[Engage for Education is a multi-purpose platform used to host online conversations with people across Scotland interested in education policy, &#8230; <a href="http://www.digitalengagement.info/2012/08/15/engage-for-education-scottish-government/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Engage for Education &#8211; Scottish Government</span></a>]]></description>
				<content:encoded><![CDATA[<p>Engage for Education is a multi-purpose platform used to host online conversations with people across Scotland interested in education policy, whether inside the system or not. It combined consultations, comments on news stories, and offline events, to try and get input into the policymaking process, and aims to close the feedback loop with its &#8216;We Asked, You Said, We Did&#8217; section.<br />
<blockquote>
<p>Engage was launched in 2010 as a result of Cabinet Secretary Michael Russell’s desire to provide a means of direct and transparent conversation for all concerned with education issues. The Education Secretary was and is clear that he wants to listen to all those who have thoughts and ideas about improving education in Scotland</p>
</blockquote>

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		<title>What good examples are there of connecting with business and trade organisations using social media?</title>
		<link>http://www.digitalengagement.info/2012/08/15/what-good-examples-are-there-of-connecting-with-business-and-trade-organisations-using-social-media/</link>
		<comments>http://www.digitalengagement.info/2012/08/15/what-good-examples-are-there-of-connecting-with-business-and-trade-organisations-using-social-media/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 23:28:17 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Questions]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1523</guid>
		<description><![CDATA[Matt from the Environment Agency asks: I&#8217;ve just tried to think of successful social media campaigns aimed only at business/trade &#8230; <a href="http://www.digitalengagement.info/2012/08/15/what-good-examples-are-there-of-connecting-with-business-and-trade-organisations-using-social-media/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - What good examples are there of connecting with business and trade organisations using social media?</span></a>]]></description>
				<content:encoded><![CDATA[<p>Matt from the Environment Agency asks:</p>
<blockquote><p>I&#8217;ve just tried to think of successful social media campaigns aimed only at business/trade and I can&#8217;t think of any &#8211; any help appreciated.</p></blockquote>
<p>Well, they&#8217;re certainly a whole lot harder to find than those aimed at consumers.</p>
<p>Three years ago, in a former job, I commissioned a bit of fairly solid quantitative research looking at how businesses were (then) using social media, and the barriers and opportunities they saw. The results weren&#8217;t terribly encouraging, though there was a clear pattern of those who had tried using a bit of social media being more enthusiastic about its potential.</p>
<p>Here&#8217;s one of the interesting patterns we found:<img class="alignnone size-full wp-image-1525" title="Business v personal use of social media" src="http://www.digitalengagement.info/wp-content/uploads/2012/08/Screen-Shot-2012-08-15-at-23.49.34.png" alt="Business v personal use of social media" width="1005" height="694" /></p>
<p>My hunch would be that in 2012, there&#8217;s still a gap of fairly significant proportions between the uses of social media for personal benefit (chatting to friends, following celebrities and hobbies, getting recommendations for hotels and holidays) and for business benefit &#8211; sometimes because the tools are blocked from behind corporate firewalls, frowned upon by corporate policies, or simply seen as a leisure pursuit, not a professional tool.</p>
<p>Most businesses, like most government organisations, haven&#8217;t quite figured out yet who is entitled to speak on their behalf online &#8211; <a href="http://www.amazon.co.uk/Organizations-Dont-Tweet-People-Do/dp/1119950554">and of course, organisations don&#8217;t tweet, people do</a>. So engaging online with people in businesses is a tough challenge.</p>
<p>Still, there are a few good examples on this site and elsewhere:</p>
<ul>
<li>UK Trade &amp; Investment has, for a while now, <a href="http://www.digitalengagement.info/2012/03/16/linkedin-uk-trade-investment-ukti/">run a successful LinkedIn Group for businesses interested in exporting</a>. It&#8217;s an ideal topic for LinkedIn, which has more than its fair share of opinionated, tech-savvy entrepreneurs and is something where peer support is as valuable as official guidance</li>
<li>LinkedIn has also been used as <a href="http://www.digitalengagement.info/2012/03/21/mark-prisk-asks-smes-on-linkedin/">a platform for ministerial engagement</a>: perhaps because people are commenting using their real names (as in Facebook), linked to their CVs, the discussions there are often grown up and sensible &#8211; if a bit self-serving &#8211; so it&#8217;s a viable place for senior politicians and officials to ask for feedback and ideas</li>
<li>A popular kind of digital engagement with business in recent years has been around trying to get businesses to diagnose problems with regulation and legislation &#8211; it started under the last government with the Better Regulation Executive&#8217;s online service, and became a higher profile campaign under the <a href="http://www.digitalengagement.info/2012/03/19/red-tape-challenge-home/">Red Tape Challenge</a> and follow-up <a href="http://www.digitalengagement.info/2012/04/05/focus-on-enforcement/">Focus on Enforcement</a> initiatives. Both have had some success by being targetted and thematic in their approach</li>
<li>There&#8217;s also a strand of work around presenting and promoting &#8216;learning&#8217; type content through social media, such as <a href="http://www.hmrc.gov.uk/webinars/pre-recorded.htm">HMRC webinars on various topics</a> and <a href="http://ukinindia.fco.gov.uk/en/business/events/WebinarChennaiICTOpportunities">FCO in India&#8217;s on opportunities within that market</a>. The content can be a little dry, but it&#8217;s a serious audience and potentially valuable, expert advice on offer</li>
</ul>
<p>If there are some lessons (or more accurately, hypotheses) to draw from these examples, they might be that:</p>
<ul>
<li>Many entrepreneurs are <strong>enthusiastic networkers</strong>, and social media is a good place to harness some of that appetite (and sometimes, moderate it)</li>
<li>Business owners get <strong>frustrated</strong> and are willing to help share and talk about what they would do differently</li>
<li>Business owners have <strong>specific questions and challenges</strong> they need to deal with &#8211; like getting in export, taking on staff, understanding VAT etc &#8211; and respond to <strong>good, grown-up content</strong> when it&#8217;s made available to them</li>
<li>People within larger businesses have some of the <strong>same challenges</strong> as civil servants in accessing social media, seeing the relevance of it to their professional work, and making time to do it well &#8211; there&#8217;s an education job to be done</li>
<li>Businesses are people too</li>
</ul>
<p>If you&#8217;ve got any good examples of business engagement online, link &#8216;em up in the comments!</p>

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		<title>Government Olympic Communication</title>
		<link>http://www.digitalengagement.info/2012/07/27/government-olympic-communication/</link>
		<comments>http://www.digitalengagement.info/2012/07/27/government-olympic-communication/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 14:48:46 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[olympic]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1520</guid>
		<description><![CDATA[The Government Olympic Communications centre is supporting media covering the government stories around the London 2012 Olympic Games (as distinct &#8230; <a href="http://www.digitalengagement.info/2012/07/27/government-olympic-communication/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Government Olympic Communication</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Government Olympic Communications centre is supporting media covering the government stories around the London 2012 Olympic Games (as distinct from the organising committee&#8217;s <a href='http://www.london2012.com/media-centre/'>own press office service</a>). The site was <a href='http://puffbox.com/2012/05/18/code-for-the-people-presents-hmgs-olympic-paralympic-media-centre/'>built in WordPress by Code For The People</a>.<br />
<blockquote>
<p>Government Olympic Communication will provide an integrated press office service on behalf of all UK Government Departments and Agencies from the arrival of the Olympic Torch on 18 May to the end of the Paralympic Games on 9 September. The service will be run by existing communications staff from across all UK Government Departments.</p>
<p>This site and our twitter stream pull together news and multimedia content from across Government, and provide:</p>
<p>- up-to-the-minute press releases, statements and speeches<br />
- a rich library of background information, facts and figures and case studies covering all aspects of the Games across all the nations and regions of the UK<br />
- images, including high-resolution, royalty-free photography; a video library for online use, alongside high-definition broadcast-quality clips and b-roll.</p>
<p>You can also register for email or RSS news alerts to ensure you are kept up to date with all the latest UK Government news on the London 2012 Games.</p>
</blockquote>

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		<title>Map of digital innovation across the UK</title>
		<link>http://www.digitalengagement.info/2012/07/20/map-of-digital-innovation-across-the-uk/</link>
		<comments>http://www.digitalengagement.info/2012/07/20/map-of-digital-innovation-across-the-uk/#comments</comments>
		<pubDate>Fri, 20 Jul 2012 13:15:05 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[dan slee]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[uk]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1514</guid>
		<description><![CDATA[Dan Slee, a contributor here, has set up a Google map of good examples of creative use of digital and &#8230; <a href="http://www.digitalengagement.info/2012/07/20/map-of-digital-innovation-across-the-uk/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Map of digital innovation across the UK</span></a>]]></description>
				<content:encoded><![CDATA[<p>Dan Slee, a contributor here, <a href="http://www.comms2point0.co.uk/comms2point0/2012/7/19/a-comms2point0-map-of-good-digital-stuff.html">has set up a Google map of good examples of creative use of digital and social media</a> by public sector organisations, many of them local authorities:</p>
<blockquote><p>I got to thinking of the digital things that had knocked my socks off.</p>
<p>Those campaigns, Twitter accounts or social media things that had really impressed me.</p>
<p>The ones that I go back to over and over and tell people about because they&#8217;re so good.</p>
<p>Like a tour of Britain in my head I went from Devon to Birmingham to Stirling to Orkney.</p>
<p>So I built a quick Google map.</p></blockquote>

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		<title>Government IT Profession</title>
		<link>http://www.digitalengagement.info/2012/07/18/government-it-profession/</link>
		<comments>http://www.digitalengagement.info/2012/07/18/government-it-profession/#comments</comments>
		<pubDate>Wed, 18 Jul 2012 10:32:02 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[buddypress]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1511</guid>
		<description><![CDATA[The Government IT profession is using the self-hosted social networking tool BuddyPress, which runs on WordPress, to encourage low-security collaboration &#8230; <a href="http://www.digitalengagement.info/2012/07/18/government-it-profession/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Government IT Profession</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Government IT profession is using the self-hosted social networking tool <a href='http://www.buddypress.org'>BuddyPress</a>, which runs on WordPress, to encourage low-security collaboration and discussion between members of the IT profession in government. They join the <a href='http://gcn.civilservice.gov.uk'>Government Communications Network</a> and <a href='http://agile.civilservice.gov.uk/'>Agile in Government</a> network in using BuddyPress in this way to feature profiles, blogs, messages and forum-style chat.<br />
<blockquote>
</blockquote>

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		<title>Consultation on the supply of goods, services and digital content: BIS</title>
		<link>http://www.digitalengagement.info/2012/07/16/consultation-on-the-supply-of-goods-services-and-digital-content-bis/</link>
		<comments>http://www.digitalengagement.info/2012/07/16/consultation-on-the-supply-of-goods-services-and-digital-content-bis/#comments</comments>
		<pubDate>Mon, 16 Jul 2012 09:15:29 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[consumer rights]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1506</guid>
		<description><![CDATA[BIS has developed a consultation on reforms to consumer rights which takes the full document and creates more accessible, shorter &#8230; <a href="http://www.digitalengagement.info/2012/07/16/consultation-on-the-supply-of-goods-services-and-digital-content-bis/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Consultation on the supply of goods, services and digital content: BIS</span></a>]]></description>
				<content:encoded><![CDATA[<p>BIS has developed a consultation on reforms to consumer rights which takes the full document and creates more accessible, shorter versions of three key elements, integrating a feedback form and notes, to enable non-experts to have their view:</p>
<blockquote><p>We want to know how our proposals and ideas would affect both consumers and businesses. To make it easy for a range of people to respond, we have produced this short and simple online version of the consultation, split into three sections. These ask for your feedback on our proposals to set out consumer rights when faced with faulty or substandard:</p>
<p>- Goods<br />
- Services<br />
-Digital content</p>
<p>Just click on the titles of the sections that interest you and send us your comments. In each section you’ll see links to more information on our proposals.</p></blockquote>

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		<title>UN Political Office for Somalia</title>
		<link>http://www.digitalengagement.info/2012/07/13/un-political-office-for-somalia/</link>
		<comments>http://www.digitalengagement.info/2012/07/13/un-political-office-for-somalia/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 16:00:26 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[diplomacy]]></category>
		<category><![CDATA[somalia]]></category>
		<category><![CDATA[tumblog]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[un]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1481</guid>
		<description><![CDATA[The UN Political Office for Somalia is using Tumblr to run a simple but elegant blog about its work, which &#8230; <a href="http://www.digitalengagement.info/2012/07/13/un-political-office-for-somalia/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - UN Political Office for Somalia</span></a>]]></description>
				<content:encoded><![CDATA[<p>The UN Political Office for Somalia is using Tumblr to run a simple but elegant blog about its work, which is easy to share</p>

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		<title>Profiling data on social network users: The Wall Blog</title>
		<link>http://www.digitalengagement.info/2012/07/13/profiling-data-on-social-network-users-the-wall-blog/</link>
		<comments>http://www.digitalengagement.info/2012/07/13/profiling-data-on-social-network-users-the-wall-blog/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 09:32:19 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[ipsos mori]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1478</guid>
		<description><![CDATA[Robust UK market research figures from Ipsos MORI on the profile of users of the main social networks, from January &#8230; <a href="http://www.digitalengagement.info/2012/07/13/profiling-data-on-social-network-users-the-wall-blog/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Profiling data on social network users: The Wall Blog</span></a>]]></description>
				<content:encoded><![CDATA[<p>Robust UK market research figures from Ipsos MORI on the profile of users of the main social networks, from January 2012:<br />
<blockquote>
<p>- 4 in 10 adults have used Facebook (44%) and YouTube (44%) in the past 3 months.<br />
- 17% have visited or used Google+ (the Google social network site), 13% Twitter and 7% Linkedin.<br />
- PC/laptop is the main access method for social networking although the gap is closing with 22% accessing social networks on their mobile. Only 2% access social networking via a TV connected to the internet.
</p>
</blockquote>

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		<item>
		<title>Public Reading Stage: Scrutinise Bills before Parliament</title>
		<link>http://www.digitalengagement.info/2012/07/13/public-reading-stage-scrutinise-bills-before-parliament/</link>
		<comments>http://www.digitalengagement.info/2012/07/13/public-reading-stage-scrutinise-bills-before-parliament/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 07:16:32 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[bill]]></category>
		<category><![CDATA[cabinet office]]></category>
		<category><![CDATA[commentable]]></category>
		<category><![CDATA[gds]]></category>
		<category><![CDATA[ht]]></category>
		<category><![CDATA[parliament]]></category>
		<category><![CDATA[treasury]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1469</guid>
		<description><![CDATA[The Cabinet Office launched its second pilot &#8216;Public Reading Stage&#8217; &#8211; a commitment from the UK Government&#8217;s Coalition Agreement of &#8230; <a href="http://www.digitalengagement.info/2012/07/13/public-reading-stage-scrutinise-bills-before-parliament/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Public Reading Stage: Scrutinise Bills before Parliament</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Cabinet Office launched its second pilot &#8216;Public Reading Stage&#8217; &#8211; a commitment from the UK Government&#8217;s Coalition Agreement of 2010 &#8211; enabling people with expertise on an issue to comment clause-by-clause on the Small Charitable Donations Bill:</p>
<blockquote><p>The Public Reading Stage has been created to encourage members of the public to comment on laws that are being debated by Parliament.  Comments will then be collated and considered before being sent to the House of Commons to influence debate.</p></blockquote>

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		<item>
		<title>Department of Health: Draft Care and Support Bill</title>
		<link>http://www.digitalengagement.info/2012/07/13/department-of-health-draft-care-and-support-bill/</link>
		<comments>http://www.digitalengagement.info/2012/07/13/department-of-health-draft-care-and-support-bill/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 07:14:13 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[bill]]></category>
		<category><![CDATA[commentable]]></category>
		<category><![CDATA[dh]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1466</guid>
		<description><![CDATA[The Department of Health published its Care and Support Bill in draft form for clause-by-clause comment, alongside a site aimed &#8230; <a href="http://www.digitalengagement.info/2012/07/13/department-of-health-draft-care-and-support-bill/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Department of Health: Draft Care and Support Bill</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department of Health published its Care and Support Bill in draft form for clause-by-clause comment, <a href='http://caringforourfuture.dh.gov.uk/'>alongside a site aimed at wider engagement</a>. Stephen Hale, head of Digital, <a href='http://hale.dh.gov.uk/2012/07/12/inviting-comments-on-a-draft-bill/'>blogged about the thinking here</a>:<br />
<blockquote>
<p>The draft Care and Support Bill was published on 11 July 2012. It proposes a single, modern law for adult care and support that replaces existing outdated and complex legislation.</p>
<p>You can post comments on the draft Bill on this website until 19 October 2012, and contribute to the largest overhaul of the law around adult care and support in 60 years.</p>
</blockquote>

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		<item>
		<title>DCMS Communications Review Seminar Series</title>
		<link>http://www.digitalengagement.info/2012/07/13/dcms-communications-review-seminar-series/</link>
		<comments>http://www.digitalengagement.info/2012/07/13/dcms-communications-review-seminar-series/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 06:35:27 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[dcms]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[ht]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1459</guid>
		<description><![CDATA[DCMS used a simple microsite to present papers for public comment alongside a programme of real-world seminars. After the seminars, &#8230; <a href="http://www.digitalengagement.info/2012/07/13/dcms-communications-review-seminar-series/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - DCMS Communications Review Seminar Series</span></a>]]></description>
				<content:encoded><![CDATA[<p>DCMS used a simple microsite to present papers for public comment alongside a programme of real-world seminars. After the seminars, they uploaded video, audio and documents from the events, to help them reach a wider audience:</p>
<blockquote><p>We want to hear your ideas and contributions to the Communications Review, particularly around the topics covered in these seminars.</p>
<p>You can leave a public comment on the discussion documents that we have prepared around each seminar, and respond to the comments other people have left.</p>
<p>All comments will be reviewed by the policy teams responsible for these aspects of the Review to inform the forthcoming White Paper.</p></blockquote>

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		<title>National Audit Office on Slideshare</title>
		<link>http://www.digitalengagement.info/2012/07/11/national-audit-office-on-slideshare/</link>
		<comments>http://www.digitalengagement.info/2012/07/11/national-audit-office-on-slideshare/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 12:26:00 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[chart]]></category>
		<category><![CDATA[NAO]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[visualisation]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1455</guid>
		<description><![CDATA[The NAO is using Slideshare to present slides relating to its value for money audit work. This channel features recent &#8230; <a href="http://www.digitalengagement.info/2012/07/11/national-audit-office-on-slideshare/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - National Audit Office on Slideshare</span></a>]]></description>
				<content:encoded><![CDATA[<p>The NAO is using Slideshare to present slides relating to its value for money audit work. This channel features recent tweets from the organisation, alongside slides that can be embedded into a web page to help tell the story of the data relating to a report, at low cost and low effort.<br />
<blockquote>
</blockquote>

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		<title>DFID &#8211; Family planning summit</title>
		<link>http://www.digitalengagement.info/2012/07/11/dfid-family-planning-summit/</link>
		<comments>http://www.digitalengagement.info/2012/07/11/dfid-family-planning-summit/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 08:58:25 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[dfid]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[family planning]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1449</guid>
		<description><![CDATA[The Department for International Development has built an engaging online campaign around the London Summit on Family Planning, including a &#8230; <a href="http://www.digitalengagement.info/2012/07/11/dfid-family-planning-summit/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - DFID &#8211; Family planning summit</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department for International Development has built an engaging online campaign around the London Summit on Family Planning, including a Storify of quotes and infographics from various sources, link to a partner site to &#8216;pledge&#8217; support, and a campaign hashtag:</p>
<blockquote><p>Millions of women and girls in the world&#8217;s poorest countries want access to modern methods of family planning &#8211; but cannot get it.<br />
This summit aims to change that by providing 120 million women the contraceptives and advice they need – helping to save lives, transform communities and give more women the chance to determine their own future.</p></blockquote>

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		<title>Cornwall Council &#8211; Social Media</title>
		<link>http://www.digitalengagement.info/2012/07/09/cornwall-council-social-media/</link>
		<comments>http://www.digitalengagement.info/2012/07/09/cornwall-council-social-media/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 11:16:40 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[cornwall]]></category>
		<category><![CDATA[guidance]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1446</guid>
		<description><![CDATA[Cornwall Council have published a couple of very useful documents &#8211; their sensible corporate Social Media Policy, and a &#8216;Social &#8230; <a href="http://www.digitalengagement.info/2012/07/09/cornwall-council-social-media/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Cornwall Council &#8211; Social Media</span></a>]]></description>
				<content:encoded><![CDATA[<p>Cornwall Council have published a couple of very useful documents &#8211; their sensible corporate Social Media Policy, and a &#8216;Social Media Passport&#8217; showing the decisions and thinking they ask staff to go through before setting up their own social media channels:<br />
<blockquote>
<p>Recognising the growth and potential of using social media as a communications tool, Cornwall Council adopted a Social Media Policy in 2010. We believe in trying to create a communications model that is as accessible, engaging, transparent and as cost effective to members of the public as possible. As such we see the emergence of social media tools such as Facebook, Twitter, YouTube, Vimeo, and others, as a vital factor in this.</p>
<p>In the spirit of social media use, Cornwall Council has published its Social Media Policy for all viewers, both internal and external, to use and learn from, if they so desire.</p>
<p>The Policy is designed to help our staff and elected representatives realise the potential benefits, and pitfalls, of using social media and to help shape our current use and future development of it.</p>
<p>Once the social media policy has been read and understood, applicants who wish to proceed and use social media are required to complete a Social Media Passport application. This innovative step is designed to ensure that the council maintains an accurate and up-to-date record of which personnel or departments are using social media and that the communications service can offer advice and guidance if it is required.</p>
</blockquote>

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		<title>Devon County Council: Re:Work Digital</title>
		<link>http://www.digitalengagement.info/2012/07/09/devon-county-council-rework-digital/</link>
		<comments>http://www.digitalengagement.info/2012/07/09/devon-county-council-rework-digital/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 11:12:31 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[devon]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1443</guid>
		<description><![CDATA[The digital communications team at Devon County Council do interesting work, especially thinking strategically about content and working across different &#8230; <a href="http://www.digitalengagement.info/2012/07/09/devon-county-council-rework-digital/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Devon County Council: Re:Work Digital</span></a>]]></description>
				<content:encoded><![CDATA[<p>The digital communications team at Devon County Council do interesting work, especially thinking strategically about content and working across different agencies to communicate effectively and efficiently. They share their team&#8217;s work and thinking via this blog:<br />
<blockquote>
<p>This blog is designed as a way for us to share our ideas and concepts with a wider audience, to test out new concepts and get feedback on what we are doing.</p>
<p>Everything we do should be evidence based rather than led by what the organisation deems necessary. We hope you will engage with us, let us know what we&#8217;re doing wrong and help us to improve the services we develop for Devon.</p>
</blockquote>

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		<title>Can social media channels be used to submit FOI requests?</title>
		<link>http://www.digitalengagement.info/2012/07/05/can-social-media-channels-be-used-to-submit-foi-requests/</link>
		<comments>http://www.digitalengagement.info/2012/07/05/can-social-media-channels-be-used-to-submit-foi-requests/#comments</comments>
		<pubDate>Thu, 05 Jul 2012 13:31:18 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Questions]]></category>
		<category><![CDATA[FOI]]></category>
		<category><![CDATA[ico]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1439</guid>
		<description><![CDATA[The Information Commissioner says they can, yes: While Twitter is not the most effective channel for submitting or responding to &#8230; <a href="http://www.digitalengagement.info/2012/07/05/can-social-media-channels-be-used-to-submit-foi-requests/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Can social media channels be used to submit FOI requests?</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ico.gov.uk/Global/faqs/freedom_of_information_for_organisations.aspx#f6942046F-B3F1-4C7D-BAE0-471DC99066E1">The Information Commissioner says they can</a>, yes:</p>
<blockquote><p>While Twitter is not the most effective channel for submitting or responding to freedom of information requests, this does not mean that requests sent using Twitter are necessarily invalid. They can be valid requests in freedom of information terms and authorities that have Twitter accounts should plan for the possibility of receiving them.</p></blockquote>
<p>Similar principles apply to Facebook, and the ICO provides suggestions for responding via email (asking a tweeter to provide an email address by @reply or direct message) or by posting the information on your website and tweeting a reply linking to it.</p>

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		<title>Discussions &#124; ThinkHealth BC</title>
		<link>http://www.digitalengagement.info/2012/07/04/discussions-thinkhealth-bc/</link>
		<comments>http://www.digitalengagement.info/2012/07/04/discussions-thinkhealth-bc/#comments</comments>
		<pubDate>Wed, 04 Jul 2012 15:16:02 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[debate]]></category>
		<category><![CDATA[health]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1435</guid>
		<description><![CDATA[Around British Columbia&#8217;s new health plan, they&#8217;ve created an engaging site that presents the plan itself and hosts discussion on &#8230; <a href="http://www.digitalengagement.info/2012/07/04/discussions-thinkhealth-bc/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Discussions &#124; ThinkHealth BC</span></a>]]></description>
				<content:encoded><![CDATA[<p>Around British Columbia&#8217;s new health plan, they&#8217;ve created an engaging site that presents the plan itself and hosts discussion on health themes:<br />
<blockquote>
<p>Interested in talking about health care? Find out what other people in your community are saying. Leave a comment if you like, or start a new discussion topic. Join in! Take part in the evolution of BC’s health care system.</p>
</blockquote>

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		<title>Facebook Q&amp;A on Civil Service reform</title>
		<link>http://www.digitalengagement.info/2012/06/25/facebook-qa-on-civil-service-reform/</link>
		<comments>http://www.digitalengagement.info/2012/06/25/facebook-qa-on-civil-service-reform/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 10:57:44 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[civil service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[francis maude]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[sir bob kerslake]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1432</guid>
		<description><![CDATA[Head of the Civil Service, Sir Bob Kerslake and Minister of State for the Cabinet Office, Francis Maude, took questions &#8230; <a href="http://www.digitalengagement.info/2012/06/25/facebook-qa-on-civil-service-reform/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Facebook Q&#038;A on Civil Service reform</span></a>]]></description>
				<content:encoded><![CDATA[<p>Head of the Civil Service, Sir Bob Kerslake and Minister of State for the Cabinet Office, Francis Maude, took questions on the recently launched Civil Service reform plan on the UK Civil Service Facebook Page:<br />
<blockquote>
<p>Facebook session with Sir Bob Kerslake and Francis Maude starts at 4pm today. Please leave your questions about the reform plan below as comments and we will answer as many as possible during the session. Questions from the post yesterday advertising the session will also be included so no need to repost here. We will ensure that any questions received here will also be fed into the Tell us How team.</p>
</blockquote>

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		<title>insight: Medical Research Council blog</title>
		<link>http://www.digitalengagement.info/2012/06/21/insight-medical-research-council-blog/</link>
		<comments>http://www.digitalengagement.info/2012/06/21/insight-medical-research-council-blog/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 12:01:09 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[medical research]]></category>
		<category><![CDATA[mrc]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1429</guid>
		<description><![CDATA[A new blog about the work of scientists at the MRC: The MRC is a publicly funded organisation dedicated to &#8230; <a href="http://www.digitalengagement.info/2012/06/21/insight-medical-research-council-blog/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - insight: Medical Research Council blog</span></a>]]></description>
				<content:encoded><![CDATA[<p>A new blog about the work of scientists at the MRC:<br />
<blockquote>
<p>The MRC is a publicly funded organisation dedicated to improving human health through world-class medical research. We support research across the entire spectrum of biomedical sciences, from fundamental lab-based science to clinical trials. We fund research in universities and hospitals, in our own units, centres and institutes in the UK, and in our units in Africa.</p>
<p>We’re also committed to developing the skills of researchers and creating environments in which medical research can flourish. We believe it is important to communicate and engage with the public about our work and medical research more generally.</p>
<p>Here we aim to bring you stories about science and medical research relevant to the work of the MRC, as well as the research and scientists we fund. We’ll also report on the diverse activities that we’re involved in, from science festivals and open days to MRC events.</p>
</blockquote>

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		<title>Citizen Relay: Tracking the 2012 Torch Around Scotland</title>
		<link>http://www.digitalengagement.info/2012/06/14/citizen-relay-tracking-the-2012-torch-around-scotland/</link>
		<comments>http://www.digitalengagement.info/2012/06/14/citizen-relay-tracking-the-2012-torch-around-scotland/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 11:35:40 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[social reporter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1426</guid>
		<description><![CDATA[Interesting multimedia project coordinated by a team at the University of the West of Scotland to recruit social reporters to &#8230; <a href="http://www.digitalengagement.info/2012/06/14/citizen-relay-tracking-the-2012-torch-around-scotland/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Citizen Relay: Tracking the 2012 Torch Around Scotland</span></a>]]></description>
				<content:encoded><![CDATA[<p>Interesting multimedia project coordinated by a team at the University of the West of Scotland to recruit social reporters to cover the progress of the Olympic torch through Scotland. People are empowered and encouraged to create and upload content, to give a real picture of the journey. Mulitmedia and social media are used extensively, but simply. (via <a href='http://itc.napier.ac.uk/itc/People/Ella_Taylor-Smith.asp'>Ella Taylor-Smith</a>)<br />
<blockquote>
<p>#CitizenRelay is a participatory project which relies on the involvement of people from across Scotland to effectively report on the untold local stories and creative ways that Scotland’s citizens are interacting with the Olympic Games. We will be following the Olympic torch in the #citizenrelay bus from the 7th June onwards as it makes its way through Scotland. </p>
</blockquote>

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		<title>UK in USA on Tumblr</title>
		<link>http://www.digitalengagement.info/2012/06/12/uk-in-usa-on-tumblr/</link>
		<comments>http://www.digitalengagement.info/2012/06/12/uk-in-usa-on-tumblr/#comments</comments>
		<pubDate>Tue, 12 Jun 2012 21:50:32 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[diplomacy]]></category>
		<category><![CDATA[fco]]></category>
		<category><![CDATA[tumblog]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[usa]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1423</guid>
		<description><![CDATA[The British embassy in the United States is using Tumblr to showcase short snippets of its work or related campaigns, &#8230; <a href="http://www.digitalengagement.info/2012/06/12/uk-in-usa-on-tumblr/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - UK in USA on Tumblr</span></a>]]></description>
				<content:encoded><![CDATA[<p>The British embassy in the United States is using Tumblr to showcase short snippets of its work or related campaigns, including films, pictures and text.<br />
<blockquote>
<p>The Embassy and our other posts in the US work to develop and sustain the important and long-standing relationship between the UK and the USA. This involves dealing with a wide range of political, commercial, security and economic questions of interest to the UK and the US.</p>
</blockquote>

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		<title>Forced Marriage Unit on Facebook</title>
		<link>http://www.digitalengagement.info/2012/06/11/forced-marriage-unit-on-facebook/</link>
		<comments>http://www.digitalengagement.info/2012/06/11/forced-marriage-unit-on-facebook/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 06:07:47 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forced marriage]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1420</guid>
		<description><![CDATA[For a campaign to highlight the issue of Forced Marriage, the FCO and partners set up a Facebook page covering &#8230; <a href="http://www.digitalengagement.info/2012/06/11/forced-marriage-unit-on-facebook/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Forced Marriage Unit on Facebook</span></a>]]></description>
				<content:encoded><![CDATA[<p>For a campaign to highlight the issue of Forced Marriage, the FCO and partners set up a Facebook page covering the launch by the Prime Minister, background videos from CNN and others, and Q&#038;A videos with FCO consular staff around the world.<br />
<blockquote>
</blockquote>

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		<title>BIS Digital Day</title>
		<link>http://www.digitalengagement.info/2012/06/10/bis-digital-day/</link>
		<comments>http://www.digitalengagement.info/2012/06/10/bis-digital-day/#comments</comments>
		<pubDate>Sun, 10 Jun 2012 11:48:40 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[tumblog]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1413</guid>
		<description><![CDATA[The Digital Communications team at the Department for Business ran a &#8216;digital day&#8217; within the organisation to help raise the &#8230; <a href="http://www.digitalengagement.info/2012/06/10/bis-digital-day/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - BIS Digital Day</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Digital Communications team at the Department for Business ran a &#8216;digital day&#8217; within the organisation to help raise the profile of digital skills and projects outside of or on the margins of work, as well as the channels and services the team offers corporately.</p>
<p>To capture some of the great examples of hidden hobbies, side-businesses and pet projects that emerged, they created a simple Tumblr site with contributions from the wide range of colleagues who got involved.</p>

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		<title>The Healthy Lunchtime Challenge &amp; Kids&#8217; State Dinner: White House</title>
		<link>http://www.digitalengagement.info/2012/06/09/the-healthy-lunchtime-challenge-kids-state-dinner-white-house/</link>
		<comments>http://www.digitalengagement.info/2012/06/09/the-healthy-lunchtime-challenge-kids-state-dinner-white-house/#comments</comments>
		<pubDate>Sat, 09 Jun 2012 22:07:41 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[usa]]></category>
		<category><![CDATA[white house]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1410</guid>
		<description><![CDATA[A neat little campaign from the White House to address childhood obesity, this partnership with mainstream US recipes site Epicurious &#8230; <a href="http://www.digitalengagement.info/2012/06/09/the-healthy-lunchtime-challenge-kids-state-dinner-white-house/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Healthy Lunchtime Challenge &#038; Kids&#8217; State Dinner: White House</span></a>]]></description>
				<content:encoded><![CDATA[<p>A neat little campaign from the White House to address childhood obesity, this partnership with mainstream US recipes site Epicurious encourages people to submit healthy recipes for a kids meal which reflects health guidelines, in order to win a place at a &#8216;state dinner for kids&#8217;:<br />
<blockquote>
<p>First Lady Michelle Obama, the U.S. Department of Education, and Epicurious invite you to send in your favorite recipe for a healthy lunch. </p>
<p>If you are the parent or legal guardian of a child aged 8 to 12, we invite you to work together to create a healthy and delicious lunch. You could win a trip to Washington, D.C., and have the chance to attend a Kids&#8217; &#8220;State Dinner&#8221; hosted by the White House, where some of the winning recipes will be served. (The &#8220;State Dinner&#8221; will be attended by one child/parent team selected from each of the 50 states, plus D.C., Puerto Rico, and the U.S. Territories.) </p>
</blockquote>

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		<title>Refinancing home loans explained on a whiteboard: The White House</title>
		<link>http://www.digitalengagement.info/2012/06/09/refinancing-home-loans-explained-on-a-whiteboard-the-white-house/</link>
		<comments>http://www.digitalengagement.info/2012/06/09/refinancing-home-loans-explained-on-a-whiteboard-the-white-house/#comments</comments>
		<pubDate>Sat, 09 Jun 2012 22:00:59 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[explanation]]></category>
		<category><![CDATA[mortgages]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[usa]]></category>
		<category><![CDATA[visualisation]]></category>
		<category><![CDATA[white house]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1407</guid>
		<description><![CDATA[The White House has used &#8216;whiteboard&#8217; videos several times, to help bring economic issues in particular to life: President Obama &#8230; <a href="http://www.digitalengagement.info/2012/06/09/refinancing-home-loans-explained-on-a-whiteboard-the-white-house/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Refinancing home loans explained on a whiteboard: The White House</span></a>]]></description>
				<content:encoded><![CDATA[<p>The White House has used &#8216;whiteboard&#8217; videos several times, to help bring economic issues in particular to life:<br />
<blockquote>
<p>President Obama is urging Congress to take up his proposal to cut through the red tape that prevents so many homeowners from refinancing their mortgages and saving hundreds of dollars each month.</p>
<p>It has the potential to be a huge deal, so we want to make sure you have the facts &#8212; and get a chance to tell us what you think.</p>
<p>Take a minute to watch this video from Brian Deese &#8212; one of the President&#8217;s economic advisors &#8212; then, answer a few short questions to help guide our work on this issue. </p>
</blockquote>

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		<title>Estimating social media use within a geographic area</title>
		<link>http://www.digitalengagement.info/2012/06/08/estimating-social-media-use-within-a-geographic-area/</link>
		<comments>http://www.digitalengagement.info/2012/06/08/estimating-social-media-use-within-a-geographic-area/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 06:46:03 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Questions]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1381</guid>
		<description><![CDATA[Mark Braggins asks: &#8220;I am trying to determine the level of social media use at a local level . I&#8217;m &#8230; <a href="http://www.digitalengagement.info/2012/06/08/estimating-social-media-use-within-a-geographic-area/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Estimating social media use within a geographic area</span></a>]]></description>
				<content:encoded><![CDATA[<p>Mark Braggins asks:</p>
<p><em>&#8220;I am trying to determine the level of social media use at a local level . I&#8217;m particularly interested in Hampshire (UK), but it would also be useful for similar a more local e.g. town level and a higher e.g. regional level as well This information could be really useful to help public services organisations keep people informed, particularly when there&#8217;s a need to reach the largest number of people possible in a short time (e.g. major events, weather emergencies etc) and to join existing conversations i.e. to &#8216;go where the people go&#8217;</em></p>
<p><em>I&#8217;m also keen to know which platforms are the most popular and &#8211; ideally &#8211; plot changes over time. Ideally I&#8217;d also like some way to spot newer entrants (such as Pinterest) and their take-up locally.</em></p>
<p><em>Statistics are available for the number of registered users &#8211; and percentage / numbers of active users &#8211; for the big social media platforms such as Facebook, Twitter, Youtube and LinkedIn, but &#8211; from what I&#8217;ve seen so far &#8211; stats are at a national (e.g. UK) level.&#8221;</em></p>
<p>Decent stats on social media use are often tricky come to by, swamped by dubious infographics and self-selecting online polls. But here&#8217;s a couple of pointers:</p>
<p>Ofcom publishes an annual Communications Market Report which includes questions on use of internet technologies, including social networking sites. Their figures are robust, but not broken down below regional level. Still, <a href="http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/internet-web/">this sort of chart from the August 2011 survey (slide 62) [PDF]</a> is interesting:</p>
<p><img class="alignnone size-large wp-image-1399" title="ofcom" src="http://www.digitalengagement.info/wp-content/uploads/2012/06/ofcom-800x600.png" alt="" width="640" height="480" /></p>
<p>For more local data, the trick (which I learned from <a href="http://twitter.com/danslee">the canny Dan Slee</a>) is to pretend to be an advertiser. <a href="http://www.facebook.com/ads/manage/adscreator/">When logged into Facebook, click the Advertising link</a> on the right hand side, then click through the next couple of steps as if you were looking to promote a page or URL. Then you get to a targetting screen where you get to specify where you&#8217;d like the ad to run. Choose UK for the country, then specify a city or area (you can target by interests and age range too) and you&#8217;ll see on the right hand side how many registered Facebook users there are in the area, on the right hand side:</p>
<p><img class="alignnone size-large wp-image-1400" title="facebook ad" src="http://www.digitalengagement.info/wp-content/uploads/2012/06/facebook-ad-800x502.png" alt="" width="640" height="401" /></p>
<p>You can use a similar tactic using Google&#8217;s AdPlanner tool (<a href="http://twitter.com/simonbooth">hat tip: Simon Booth-Lucking</a>), and get some really in-depth profiling data about the online audience by town or city. Click &#8216;Audience Planning&#8217;, then specify some topics &#8211; in this case, I&#8217;ve looked for search interest in computer software &#8211; and some areas &#8211; in this case, Bristol. The estimated audience, and its breakdown by gender, age, income and some useful other characteristics like top search keywords are shown underneath:</p>
<p><img class="alignnone size-large wp-image-1401" title="adplanner" src="http://www.digitalengagement.info/wp-content/uploads/2012/06/adplanner-800x487.png" alt="" width="640" height="389" /></p>
<p>I&#8217;m not aware of tools that let you get quite the same depth of profile on services like Pinterest or Twitter, but it&#8217;s an evolving area and you might reasonably extrapolate national stats against local online and search audience data (via Google).</p>
<p>&nbsp;</p>

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		<title>Twitter toolkit</title>
		<link>http://www.digitalengagement.info/2012/06/01/twitter-toolkit/</link>
		<comments>http://www.digitalengagement.info/2012/06/01/twitter-toolkit/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 09:13:58 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[fco]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1396</guid>
		<description><![CDATA[Useful set of guides and links from the digital team at the Foreign &#038; Commonwealth Office covering tools and techniques &#8230; <a href="http://www.digitalengagement.info/2012/06/01/twitter-toolkit/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Twitter toolkit</span></a>]]></description>
				<content:encoded><![CDATA[<p>Useful set of guides and links from the digital team at the Foreign &#038; Commonwealth Office covering tools and techniques to help their colleagues get to grips with Twitter and manage their own Twitter accounts<br />
<blockquote>
</blockquote>

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		<title>Barnet PledgeBank</title>
		<link>http://www.digitalengagement.info/2012/05/31/barnet-pledgebank/</link>
		<comments>http://www.digitalengagement.info/2012/05/31/barnet-pledgebank/#comments</comments>
		<pubDate>Thu, 31 May 2012 21:55:42 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[big society]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[mysociety]]></category>
		<category><![CDATA[pledgebank]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1390</guid>
		<description><![CDATA[Barnet Council commissioned a version of MySociety&#8217;s PledgeBank platform to encourage neighbours to come together to host street parties, agree &#8230; <a href="http://www.digitalengagement.info/2012/05/31/barnet-pledgebank/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Barnet PledgeBank</span></a>]]></description>
				<content:encoded><![CDATA[<p>Barnet Council commissioned a version of MySociety&#8217;s PledgeBank platform to encourage neighbours to come together to host street parties, agree to grit their road or other community-spirited endeavours, offering tools or insurance or other practical help if a certain number of people agree to get involved:<br />
<blockquote>
<p>Barnet Pledgebank can be used to gather together people to get projects done. These can be tasks such as clearing snow and ice from pavements in the street, painting over graffiti or setting up computer classes in your area.</p>
<p>The website is based on the simple principle that the person making the online pledge will work to make it happen “but only if” a number of other people commit too.</p>
<p>Pledges don&#8217;t have to be started by the council — organisations, schools, community and volunteer groups can all get involved. Submit your pledge ideas.</p>
<p>PledgeBank is designed to help residents passionate about doing their bit for the community. By working together, we can offer services that are popular and worthwhile.</p>
</blockquote>

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		<title>The Dementia Challenge: Dept of Health</title>
		<link>http://www.digitalengagement.info/2012/05/31/the-dementia-challenge-fighting-back-against-dementia/</link>
		<comments>http://www.digitalengagement.info/2012/05/31/the-dementia-challenge-fighting-back-against-dementia/#comments</comments>
		<pubDate>Thu, 31 May 2012 14:07:10 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[dementia]]></category>
		<category><![CDATA[dh]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[ht]]></category>
		<category><![CDATA[microsite]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1382</guid>
		<description><![CDATA[The Prime Minister’s challenge on dementia sets out renewed ambition to go further and faster, building on progress made through &#8230; <a href="http://www.digitalengagement.info/2012/05/31/the-dementia-challenge-fighting-back-against-dementia/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Dementia Challenge: Dept of Health</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Prime Minister’s challenge on dementia sets out renewed ambition to go further and faster, building on progress made through the National Dementia Strategy, so that people with dementia, their carers and families get the services and support they need.</p>
<p>The key aims of the challenge are to:</p>
<p>- give a boost to dementia research<br />
- address quality of dementia care<br />
- increase public understanding of dementia<br />
- make communities more dementia friendly</p>
<p>The Dementia Challenge online campaign uses a mix of platforms, and a hub site which brings in blog posts and comments in answer to the themes of the Challenge, as well as articles from other sites bookmarked using the social bookmarking service Delicious, taking the discussion out into other spaces and helping people find that discussion elsewhere.</p>

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		<title>How to get started blogging: Kate Hughes</title>
		<link>http://www.digitalengagement.info/2012/05/27/how-to-get-started-blogging-kate-hughes/</link>
		<comments>http://www.digitalengagement.info/2012/05/27/how-to-get-started-blogging-kate-hughes/#comments</comments>
		<pubDate>Sun, 27 May 2012 07:58:23 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1377</guid>
		<description><![CDATA[A great blog post by Kate Hughes, who works in social housing, full of practical tips about how and why &#8230; <a href="http://www.digitalengagement.info/2012/05/27/how-to-get-started-blogging-kate-hughes/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - How to get started blogging: Kate Hughes</span></a>]]></description>
				<content:encoded><![CDATA[<p>A great blog post by Kate Hughes, who works in social housing, full of practical tips about how and why to blog:<br />
<blockquote>
<p>[Blogging] can be a great tool to share knowledge, opinions and feelings and if you&#8217;re blogging about work or an area of expertise, it can set you apart in your chosen career. It gives future employers or colleagues a place to go to get to know what you think about things. Even if no-one ever reads it, it can give you a space to clarify your thoughts and the opportunity to think things through.</p>
</blockquote>

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		<title>The power of information: Department of Health</title>
		<link>http://www.digitalengagement.info/2012/05/21/the-power-of-information-department-of-health/</link>
		<comments>http://www.digitalengagement.info/2012/05/21/the-power-of-information-department-of-health/#comments</comments>
		<pubDate>Mon, 21 May 2012 13:28:36 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[department of health]]></category>
		<category><![CDATA[document]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[nhs]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1371</guid>
		<description><![CDATA[The Department of Health developed a mini-site to support the launch of the 10-year information strategy, enabling people to read &#8230; <a href="http://www.digitalengagement.info/2012/05/21/the-power-of-information-department-of-health/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The power of information: Department of Health</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department of Health developed a mini-site to support the launch of the 10-year information strategy, enabling people to read the document online, see how it affects different groups of people, and view a visual or easy-read version:<br />
<blockquote>
<p>This information strategy from the Department of Health sets a ten-year framework for transforming information for the NHS, public health and social care. One of the key commitments is that you will be able to view your GP record online by 2015.</p>
</blockquote>

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		<title>Beyond 2012: The Legacy Games</title>
		<link>http://www.digitalengagement.info/2012/05/18/beyond-2012-the-legacy-games/</link>
		<comments>http://www.digitalengagement.info/2012/05/18/beyond-2012-the-legacy-games/#comments</comments>
		<pubDate>Fri, 18 May 2012 15:04:04 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[dcms]]></category>
		<category><![CDATA[london 2012]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[tumblog]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1367</guid>
		<description><![CDATA[DCMS are using Tumblr, the blogging platform, to tell daily stories about the impact that the London 2012 Olympic games &#8230; <a href="http://www.digitalengagement.info/2012/05/18/beyond-2012-the-legacy-games/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Beyond 2012: The Legacy Games</span></a>]]></description>
				<content:encoded><![CDATA[<p>DCMS are using Tumblr, the blogging platform, to tell daily stories about the impact that the London 2012 Olympic games are having on people around the country:<br />
<blockquote>
<p>Every day in the run-up to the London 2012 Olympics we will be celebrating the ways in which the Games are helping people and places all around the UK. </p>
</blockquote>

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		<title>New investment for Vauxhall&#8217;s Ellesmere Port: BIS</title>
		<link>http://www.digitalengagement.info/2012/05/17/new-investment-for-vauxhalls-ellesmere-port-bis/</link>
		<comments>http://www.digitalengagement.info/2012/05/17/new-investment-for-vauxhalls-ellesmere-port-bis/#comments</comments>
		<pubDate>Thu, 17 May 2012 21:56:59 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[cover it live]]></category>
		<category><![CDATA[live blog]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[vauxhall]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1364</guid>
		<description><![CDATA[The Department for Business took a &#8216;live news blog&#8217; approach to a major industrial announcement, combining text with video interviews, &#8230; <a href="http://www.digitalengagement.info/2012/05/17/new-investment-for-vauxhalls-ellesmere-port-bis/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - New investment for Vauxhall&#8217;s Ellesmere Port: BIS</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department for Business took a &#8216;live news blog&#8217; approach to a major industrial announcement, combining text with video interviews, an Audioboo podcast, and compiling a series of tweets about the announcement using Cover It Live:<br />
<blockquote>
<p>General Motors announces that the new Vauxhall Astra will be built at the plant, securing 2000 jobs.</p>
</blockquote>

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		<title>The Olympic Record &#8211; Timeline: The National Archives</title>
		<link>http://www.digitalengagement.info/2012/05/16/the-olympic-record-timeline-the-national-archives/</link>
		<comments>http://www.digitalengagement.info/2012/05/16/the-olympic-record-timeline-the-national-archives/#comments</comments>
		<pubDate>Wed, 16 May 2012 05:57:14 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[london 2012]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[the national archives]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1359</guid>
		<description><![CDATA[Elegant online timeline-style exhibition of records held by The National Archives from over a century of Olympic events, including the &#8230; <a href="http://www.digitalengagement.info/2012/05/16/the-olympic-record-timeline-the-national-archives/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Olympic Record &#8211; Timeline: The National Archives</span></a>]]></description>
				<content:encoded><![CDATA[<p>Elegant online timeline-style exhibition of records held by The National Archives from over a century of Olympic events, including the sites they&#8217;re archiving to preserve London 2012 online:<br />
<blockquote>
<p>The National Archives holds a range of records on the modern Olympic and Paralympic Games and Cultural Olympiad, from 1896 to the present. We have made these available online for the first time, providing you with access to this rich resource on sporting and cultural history.</p>
</blockquote>

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		<title>Long term conditions: Department of Health</title>
		<link>http://www.digitalengagement.info/2012/05/15/long-term-conditions-department-of-health/</link>
		<comments>http://www.digitalengagement.info/2012/05/15/long-term-conditions-department-of-health/#comments</comments>
		<pubDate>Tue, 15 May 2012 10:07:56 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[department of health]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[long term conditions]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1354</guid>
		<description><![CDATA[The Department of Health is using a consultation mini-site to source comments from people with an interest in the management &#8230; <a href="http://www.digitalengagement.info/2012/05/15/long-term-conditions-department-of-health/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Long term conditions: Department of Health</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department of Health is using a consultation mini-site to source comments from people with an interest in the management of long-term health conditions (LTC), as well as getting some people with LTCs to blog about their experiences. </p>
<p>Anna Hepburn, from the DH team, has also engaged directly with providers via <a href='http://doc2doc.bmj.com/forums/open-clinical_general-clinical_barriers-frustrations-face-managing-patients-long-term-conditions'>a thread in the doc2doc forum</a>.<br />
<blockquote>
<p>The Department of Health is working with other government departments to develop a strategy on long term conditions. The aim is to provide a clear direction and vision of how services can work together to:</p>
<p>- help prevent or delay long term conditions where possible<br />
- improve quality of life and independence for people with long term conditions</p>
<p>We are asking people to give us their views, ideas and experiences to help us create that vision within the long term conditions strategy.</p>
</blockquote>

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		<title>Ordnance Survey Blog</title>
		<link>http://www.digitalengagement.info/2012/05/15/ordnance-survey-blog/</link>
		<comments>http://www.digitalengagement.info/2012/05/15/ordnance-survey-blog/#comments</comments>
		<pubDate>Tue, 15 May 2012 10:04:26 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[ordnance survey]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1351</guid>
		<description><![CDATA[Ordnance Survey, the mapping and geographic information specialist agency, runs an active blog talking about the work of the organisation, &#8230; <a href="http://www.digitalengagement.info/2012/05/15/ordnance-survey-blog/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Ordnance Survey Blog</span></a>]]></description>
				<content:encoded><![CDATA[<p>Ordnance Survey, the mapping and geographic information specialist agency, runs an active blog talking about the work of the organisation, its campaigns and related mapping issues:<br />
<blockquote>
<p>This is the place to learn about who we are, what we do and life at Britain’s national mapping agency. We’re here to discuss everything geography, GI and mapping.</p>
</blockquote>

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		<title>Sickness absence animated presentation: ONS</title>
		<link>http://www.digitalengagement.info/2012/05/15/sickness-absence-animated-presentation-ons/</link>
		<comments>http://www.digitalengagement.info/2012/05/15/sickness-absence-animated-presentation-ons/#comments</comments>
		<pubDate>Tue, 15 May 2012 08:40:38 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[ons]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1346</guid>
		<description><![CDATA[The Office for National Statistics have been using YouTube to present animated versions of their general-interest statistical reports, with a &#8230; <a href="http://www.digitalengagement.info/2012/05/15/sickness-absence-animated-presentation-ons/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Sickness absence animated presentation: ONS</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Office for National Statistics have been using YouTube to present animated versions of their general-interest statistical reports, with a voiceover:<br />
<blockquote>
<p>Short video from the ONS looking at sickness absence in the labour market.</p>
<p>It shows the total number of working days lost due to sickness absence and the percentage of working hours lost due to sickness from 1993 to 2011. It also shows the most common reasons for sickness absence in 2011.</p>
<p>It goes on to compare sickness absence rates for men and women, differences between the public sector and the private sector, and differences in sickness absence rates depending on size of firm.
</p>
</blockquote>

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		<title>The Life of Julia: Barack Obama</title>
		<link>http://www.digitalengagement.info/2012/05/14/the-life-of-julia-barack-obama/</link>
		<comments>http://www.digitalengagement.info/2012/05/14/the-life-of-julia-barack-obama/#comments</comments>
		<pubDate>Mon, 14 May 2012 05:44:02 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[timeline]]></category>
		<category><![CDATA[usa]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1340</guid>
		<description><![CDATA[A political example, but an interesting and elegant demonstration of using an illustrated timeline through an individual&#8217;s life story to &#8230; <a href="http://www.digitalengagement.info/2012/05/14/the-life-of-julia-barack-obama/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Life of Julia: Barack Obama</span></a>]]></description>
				<content:encoded><![CDATA[<p>A political example, but an interesting and elegant demonstration of using an illustrated timeline through an individual&#8217;s life story to make points about policy.<br />
<blockquote>
</blockquote>

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		<title>Sir Bob Kerslake takes questions via Civil Service Faststream Facebook page</title>
		<link>http://www.digitalengagement.info/2012/05/08/sir-bob-kerslake-takes-questions-via-civil-service-faststream-facebook-page/</link>
		<comments>http://www.digitalengagement.info/2012/05/08/sir-bob-kerslake-takes-questions-via-civil-service-faststream-facebook-page/#comments</comments>
		<pubDate>Tue, 08 May 2012 15:51:34 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[civil service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[sir bob kerslake]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1333</guid>
		<description><![CDATA[Sir Bob Kerslake, head of the Civil Service, took questions via the Civil Service Faststream recruitment scheme Facebook page: Hi, &#8230; <a href="http://www.digitalengagement.info/2012/05/08/sir-bob-kerslake-takes-questions-via-civil-service-faststream-facebook-page/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Sir Bob Kerslake takes questions via Civil Service Faststream Facebook page</span></a>]]></description>
				<content:encoded><![CDATA[<p>Sir Bob Kerslake, head of the Civil Service, took questions via the Civil Service Faststream recruitment scheme Facebook page:<br />
<blockquote>
<p>Hi, I&#8217;m Sir Bob (Head of the Civil Service) &#8211; please ask your questions about the Fast Stream as comments to this post, and I&#8217;ll answer as many as I can in the next hour. I&#8217;m looking forward to hearing from you!</p>
</blockquote>

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		<title>The impossible texting &amp; driving test &#8211; YouTube</title>
		<link>http://www.digitalengagement.info/2012/05/04/the-impossible-texting-driving-test-youtube/</link>
		<comments>http://www.digitalengagement.info/2012/05/04/the-impossible-texting-driving-test-youtube/#comments</comments>
		<pubDate>Fri, 04 May 2012 15:38:59 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1328</guid>
		<description><![CDATA[A smart and engaging use of video by this Belgian driver safety organisation (including some fruity language &#8211; it&#8217;s OK, &#8230; <a href="http://www.digitalengagement.info/2012/05/04/the-impossible-texting-driving-test-youtube/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The impossible texting &#038; driving test &#8211; YouTube</span></a>]]></description>
				<content:encoded><![CDATA[<p>A smart and engaging use of video by this Belgian driver safety organisation (including some fruity language &#8211; it&#8217;s OK, it&#8217;s in French) to bring home an important safety message:<br />
<blockquote>
<p>More and more traffic accidents are due to texting. If we want to reduce the 1.2 million traffic victims worldwide each year, we have to act. How do you convince youngsters not to text while driving? Prove them it is a very bad idea: oblige them to text while driving! See how Belgian learner drivers reacted when they were told they had to pass the mobile phone test in order to get their driver&#8217;s license.</p>
</blockquote>

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		<title>Visit to Estonia by Francis Maude, Minister for the Cabinet Office on Tripline</title>
		<link>http://www.digitalengagement.info/2012/05/02/visit-to-estonia-by-francis-maude-minister-for-the-cabinet-office-on-tripline/</link>
		<comments>http://www.digitalengagement.info/2012/05/02/visit-to-estonia-by-francis-maude-minister-for-the-cabinet-office-on-tripline/#comments</comments>
		<pubDate>Wed, 02 May 2012 21:25:22 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[cabinet office]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[minister]]></category>
		<category><![CDATA[timeline]]></category>
		<category><![CDATA[visit]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1316</guid>
		<description><![CDATA[An interesting and creative use of online timeline creator, Tripline, by the Cabinet Office to cover the trip of minister &#8230; <a href="http://www.digitalengagement.info/2012/05/02/visit-to-estonia-by-francis-maude-minister-for-the-cabinet-office-on-tripline/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Visit to Estonia by Francis Maude, Minister for the Cabinet Office on Tripline</span></a>]]></description>
				<content:encoded><![CDATA[<p>An interesting and creative use of online timeline creator, Tripline, by the Cabinet Office to cover the trip of minister Francis Maude and his entourage, including pictures, locations and background information about the meetings he&#8217;s having<br />
<blockquote>
<p>Minister for the Cabinet Office Francis Maude is visiting Estonia in May 2012 to discuss UK cyber security policy, digital transparency and open data. Follow his visit here.</p>
</blockquote>

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		<title>Hyperlocal Sites in UK &amp; Ireland :: Openly Local</title>
		<link>http://www.digitalengagement.info/2012/05/02/hyperlocal-sites-in-uk-ireland-openly-local/</link>
		<comments>http://www.digitalengagement.info/2012/05/02/hyperlocal-sites-in-uk-ireland-openly-local/#comments</comments>
		<pubDate>Wed, 02 May 2012 11:29:38 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1313</guid>
		<description><![CDATA[Hyperlocal sites are forums and blogs run by local people which often have strong local community networks and surprisingly wide &#8230; <a href="http://www.digitalengagement.info/2012/05/02/hyperlocal-sites-in-uk-ireland-openly-local/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Hyperlocal Sites in UK &#038; Ireland :: Openly Local</span></a>]]></description>
				<content:encoded><![CDATA[<p>Hyperlocal sites are forums and blogs run by local people which often have strong local community networks and surprisingly wide readership in a small area &#8211; typically smaller than a local newspaper or council covers. In a time of difficult commercial conditions for local media, hyperlocal sites are an interesting alternative way to engage people in a local area.</p>
<p>If you&#8217;re looking to engage these kinds of sites with a campaign, consulation or news story, Openly Local can be a great way to find contacts. It lists hyperlocal sites and their Twitter accounts on a map, and makes the directory searchable by area.<br />
<blockquote>
</blockquote>

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		<title>Audioboo: Building Spacecraft In Stevenage</title>
		<link>http://www.digitalengagement.info/2012/05/01/audioboo-building-spacecraft-in-stevenage/</link>
		<comments>http://www.digitalengagement.info/2012/05/01/audioboo-building-spacecraft-in-stevenage/#comments</comments>
		<pubDate>Tue, 01 May 2012 21:50:35 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[audioboo]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[lord drayson]]></category>
		<category><![CDATA[minister]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1321</guid>
		<description><![CDATA[Lord Paul Drayson was Minister for Science &#038; Innovation from 2009-2010, and a committed user of social media to connect &#8230; <a href="http://www.digitalengagement.info/2012/05/01/audioboo-building-spacecraft-in-stevenage/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Audioboo: Building Spacecraft In Stevenage</span></a>]]></description>
				<content:encoded><![CDATA[<p>Lord Paul Drayson was Minister for Science &#038; Innovation from 2009-2010, and a committed user of social media to connect with stakeholders, and talk about the work he was doing &#8211; particularly with the science community.</p>
<p>He used the podcasting service <a href="http://www.audioboo.fm">Audioboo</a> from his own iPhone, and experimented with interviewing some of the people he met on visits, including these apprentices at Astrium&#8217;s factory working on new satellites. The podcasts would be uploaded from the ministerial car on the way back to the office.</p>

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		<title>Trade visit to Turkey on Storify: BIS</title>
		<link>http://www.digitalengagement.info/2012/04/30/trade-visit-to-turkey-on-storify-bis/</link>
		<comments>http://www.digitalengagement.info/2012/04/30/trade-visit-to-turkey-on-storify-bis/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 23:06:09 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[lord green]]></category>
		<category><![CDATA[storify]]></category>
		<category><![CDATA[trade]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1308</guid>
		<description><![CDATA[A nice use of the curation tool Storify to record a minister&#8217;s trade visit to Turkey, in tweets, images and &#8230; <a href="http://www.digitalengagement.info/2012/04/30/trade-visit-to-turkey-on-storify-bis/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Trade visit to Turkey on Storify: BIS</span></a>]]></description>
				<content:encoded><![CDATA[<p>A nice use of the curation tool Storify to record a minister&#8217;s trade visit to Turkey, in tweets, images and video:<br />
<blockquote>
<p>Lord Green, Minister of State for Trade and Investment, and John Cridland, the CBI&#8217;s Director-General, lead the first UK trade mission to focus solely on mid-sized businesses to Turkey.</p>
<p>During the visit, the delegation of around 30 UK mid-sized companies are meeting key figures from both the Turkish Government and business community to build and strengthen new and existing links in this growing market.</p>
</blockquote>

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		<title>Open Justice &#8211; Making Sense of Justice</title>
		<link>http://www.digitalengagement.info/2012/04/29/open-justice-making-sense-of-justice/</link>
		<comments>http://www.digitalengagement.info/2012/04/29/open-justice-making-sense-of-justice/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 21:34:11 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[justice]]></category>
		<category><![CDATA[moj]]></category>
		<category><![CDATA[open data]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1305</guid>
		<description><![CDATA[By publishing information in more accessible way, Open Justice aims to give members of the public the opportunity to see &#8230; <a href="http://www.digitalengagement.info/2012/04/29/open-justice-making-sense-of-justice/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Open Justice &#8211; Making Sense of Justice</span></a>]]></description>
				<content:encoded><![CDATA[<p>By publishing information in more accessible way, Open Justice aims to give members of the public the opportunity to see how the justice system is working in the area where they live. </p>
<p>The &#8216;Open Justice&#8217; microsite carries easily accessible sentencing, reoffending and courts data. For the first time, the regular quarterly court statistics show the average length of civil and family cases at every County Court, and the duration of criminal cases at every Crown Court and local magistrates’ court group.</p>
<p><em>Via: Nettie Williams</em><br />
<blockquote>
</blockquote>

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		<title>You be the Judge &#8211; A guide to sentencing</title>
		<link>http://www.digitalengagement.info/2012/04/29/you-be-the-judge-a-guide-to-sentencing/</link>
		<comments>http://www.digitalengagement.info/2012/04/29/you-be-the-judge-a-guide-to-sentencing/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 21:32:08 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[courts]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[justice]]></category>
		<category><![CDATA[moj]]></category>
		<category><![CDATA[scenario]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1300</guid>
		<description><![CDATA[You be the Judge interactive gives users an opportunity to sit in the judge&#8217;s chair, to help demystify sentencing decisions. &#8230; <a href="http://www.digitalengagement.info/2012/04/29/you-be-the-judge-a-guide-to-sentencing/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - You be the Judge &#8211; A guide to sentencing</span></a>]]></description>
				<content:encoded><![CDATA[<p>You be the Judge interactive gives users an opportunity to sit in the judge&#8217;s chair, to help demystify sentencing decisions.</p>
<p>Users can choose from four scenarios based on real-life cases, each video lasting about six minutes. Cases include criminal damage, burglary, threatening behaviour and robbery.</p>
<p>Users hear the facts of the case, weigh up the aggravating and mitigating factors, and consider the offender&#8217;s circumstances and the sentencing guidelines. As the judge, they get to choose the sentence and compare it to the actual sentence given. Thousands of people have already used the site, and interestingly their sentences are often more lenient than those given in court.<br />
<blockquote>
</blockquote>
<p><em>Via: Nettie Williams</em></p>

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		<title>Essex Thameside rail franchise: web chat</title>
		<link>http://www.digitalengagement.info/2012/04/26/essex-thameside-rail-franchise-web-chat/</link>
		<comments>http://www.digitalengagement.info/2012/04/26/essex-thameside-rail-franchise-web-chat/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:03:25 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[coveritlive]]></category>
		<category><![CDATA[dft]]></category>
		<category><![CDATA[transport]]></category>
		<category><![CDATA[webchat]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1294</guid>
		<description><![CDATA[Webchats aren&#8217;t just a tool for ministers and elected officials. The Department for Transport has organised webchats with lead officials &#8230; <a href="http://www.digitalengagement.info/2012/04/26/essex-thameside-rail-franchise-web-chat/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Essex Thameside rail franchise: web chat</span></a>]]></description>
				<content:encoded><![CDATA[<p>Webchats aren&#8217;t just a tool for ministers and elected officials. The Department for Transport has organised webchats with lead officials on key programmes to engage with online audiences, in this case using <a href="http://www.coveritlive.com">CoverItLive</a>, a free hosted tool embedded into their website:</p>
<blockquote><p>On 17th February 2012 the Government launched a consultation seeking views from stakeholders on the specification that will be provided to shortlisted bidders for the next Essex Thameside rail franchise. The new Essex Thameside franchise is due to begin in May 2013 and will be based on the services presently operated by c2c.</p>
<p>On Wednesday 4th April 2012 between 12:30-13:30pm, DfT officials David Rowe and Paul Lawry hosted a web chat to discuss the consultation and objectives for the franchise.</p></blockquote>
<p><em>Hat-tip: Tommy Baines</em></p>

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		<title>Audioboo: Francis Maude on procurement</title>
		<link>http://www.digitalengagement.info/2012/04/26/audioboo-francis-maude-on-procurement/</link>
		<comments>http://www.digitalengagement.info/2012/04/26/audioboo-francis-maude-on-procurement/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 12:59:40 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[audiboo]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[francis maude]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[procurement]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1291</guid>
		<description><![CDATA[The Department for Business recorded an Audioboo podcast with Cabinet Office minister Francis Maude on the event he had just &#8230; <a href="http://www.digitalengagement.info/2012/04/26/audioboo-francis-maude-on-procurement/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Audioboo: Francis Maude on procurement</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Department for Business recorded an <a href="http://www.audioboo.fm">Audioboo</a> podcast with Cabinet Office minister Francis Maude on the event he had just attended to launch the Government&#8217;s <a href="http://www.cabinetoffice.gov.uk/resource-library/our-procurement-pledge">Procurement Pledge</a> on encouraging and enabling SMEs to win government business. Audioboo is a free-to-use service intended for smartphones, with an app that records high quality audio using the phone and uploads it immediately to the Audioboo website.</p>

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		<title>Acas Employee Relations and HR advice &#8211; LinkedIn Group</title>
		<link>http://www.digitalengagement.info/2012/04/24/acas-employee-relations-and-hr-advice-linkedin-group/</link>
		<comments>http://www.digitalengagement.info/2012/04/24/acas-employee-relations-and-hr-advice-linkedin-group/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 10:27:02 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[acas]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[group]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[rights]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1285</guid>
		<description><![CDATA[A busy, popular LinkedIn group managed by Acas, with over 5,000 members including employment lawyers and HR managers asking and &#8230; <a href="http://www.digitalengagement.info/2012/04/24/acas-employee-relations-and-hr-advice-linkedin-group/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Acas Employee Relations and HR advice &#8211; LinkedIn Group</span></a>]]></description>
				<content:encoded><![CDATA[<p>A busy, popular LinkedIn group managed by Acas, with over 5,000 members including employment lawyers and HR managers asking and answering questions, as well as promotion of Acas&#8217; own advice and services. From the house rules:</p>
<blockquote><p>The Acas Employee Relations and HR Networking forum will provide you with the latest news, developments and policy updates on a range of workplace issues. As a member you may also want to discuss general employment relations issues or pose questions to other members of the group.</p>
<p>Acas is not responsible for the advice and guidance given by other third party users or forum members on this site.</p>
<p>&#8230;</p>
<p>Acas aims to improve organisations and working life through better employment relations. We provide up-to-date information, independent advice, high quality training and we work with employers and employees to solve problems and improve performance. We are an independent, publicly-funded organisation and many of our services are free.</p></blockquote>

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		<title>Nurses and social media: Chief Nursing Officer Bulletin</title>
		<link>http://www.digitalengagement.info/2012/04/23/nurses-and-social-media-chief-nursing-officer-bulletin/</link>
		<comments>http://www.digitalengagement.info/2012/04/23/nurses-and-social-media-chief-nursing-officer-bulletin/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 08:51:50 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[department of heath]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[nurse]]></category>
		<category><![CDATA[nursing]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1279</guid>
		<description><![CDATA[A good summary of the professional relevance of social media to nurses, but probably applicable to professional work more widely: &#8230; <a href="http://www.digitalengagement.info/2012/04/23/nurses-and-social-media-chief-nursing-officer-bulletin/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Nurses and social media: Chief Nursing Officer Bulletin</span></a>]]></description>
				<content:encoded><![CDATA[<p>A good summary of the professional relevance of social media to nurses, but probably applicable to professional work more widely:</p>
<blockquote><p>With over 100 million active Twitter users and more than 800 million Facebook users worldwide, social media is one of the most progressive tools available to professional communicators. Anne Cooper, National Clinical Lead for Nursing, explains why nurses and midwives should embrace these social networks to help them engage more effectively with patients and communitiesWith over 100 million active Twitter users and more than 800 million Facebook users worldwide, social media is one of the most progressive tools available to professional communicators. Anne Cooper, National Clinical Lead for Nursing, explains why nurses and midwives should embrace these social networks to help them engage more effectively with patients and communities.</p></blockquote>

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		<title>Hampshire Constabulary</title>
		<link>http://www.digitalengagement.info/2012/04/19/hampshire-constabulary/</link>
		<comments>http://www.digitalengagement.info/2012/04/19/hampshire-constabulary/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 10:49:46 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[police]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1274</guid>
		<description><![CDATA[Nice example of a corporate Police Facebook page with plenty of engagement on most posts, and over 17,000 likes Tweet]]></description>
				<content:encoded><![CDATA[<p>Nice example of a corporate Police Facebook page with plenty of engagement on most posts, and over 17,000 likes<br />
<blockquote>
</blockquote>

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		<title>I&#8217;m a Civil Servant: Should I Post This Update?</title>
		<link>http://www.digitalengagement.info/2012/04/19/im-a-civil-servant-should-i-post-this-update/</link>
		<comments>http://www.digitalengagement.info/2012/04/19/im-a-civil-servant-should-i-post-this-update/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 09:34:32 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[civil service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flowchart]]></category>
		<category><![CDATA[guidance]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1271</guid>
		<description><![CDATA[A slightly silly &#8216;infographic&#8217; style flowchart with a serious point &#8211; what are the red lines for public servants to &#8230; <a href="http://www.digitalengagement.info/2012/04/19/im-a-civil-servant-should-i-post-this-update/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - I&#8217;m a Civil Servant: Should I Post This Update?</span></a>]]></description>
				<content:encoded><![CDATA[<p>A slightly silly &#8216;infographic&#8217; style flowchart with a serious point &#8211; what are the red lines for public servants to bear in mind when posting something to Twitter or Facebook? It’s a minimum set of checklist questions, which still allows for people to tweet about bad days or things that they’re struggling with, while avoiding the things that harm the ability of government to work. See what you think!</p>
<p>There&#8217;s <a href='http://www.helpfultechnology.com/helpful-blog/2012/04/infographic-should-i-post-this-update/'>a bit more context to it on the accompanying blog post</a><br />
<blockquote>
</blockquote>

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		<title>Digital Engagement Cookbook: Directory of Methods</title>
		<link>http://www.digitalengagement.info/2012/04/19/digital-engagement-cookbook-directory-of-methods/</link>
		<comments>http://www.digitalengagement.info/2012/04/19/digital-engagement-cookbook-directory-of-methods/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 09:15:18 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[definitions]]></category>
		<category><![CDATA[participation]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1268</guid>
		<description><![CDATA[The Digital Engagement Cookbook offers a structured directory of techniques for running digital engagement and participation projects, describing them in &#8230; <a href="http://www.digitalengagement.info/2012/04/19/digital-engagement-cookbook-directory-of-methods/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Digital Engagement Cookbook: Directory of Methods</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Digital Engagement Cookbook offers a structured directory of techniques for running digital engagement and participation projects, describing them in detail and providing links to good examples:<br />
<blockquote>
<p>The purpose of this site is to help you to explore the new opportunities that the digital world offers for engaging with and empowering citizens and consumers. It contains one of the most comprehensive, categorised collections of Digital Engagement methods on the web.
</p>
</blockquote>

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		<title>5 Questions in 5 Minutes &#8211; World Bank Live</title>
		<link>http://www.digitalengagement.info/2012/04/19/5-questions-in-5-minutes-world-bank-live/</link>
		<comments>http://www.digitalengagement.info/2012/04/19/5-questions-in-5-minutes-world-bank-live/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 08:35:38 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[world bank]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1260</guid>
		<description><![CDATA[The World Bank is engaging online by putting &#8217;5 questions in 5 minutes&#8217; to a series of senior leaders of &#8230; <a href="http://www.digitalengagement.info/2012/04/19/5-questions-in-5-minutes-world-bank-live/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - 5 Questions in 5 Minutes &#8211; World Bank Live</span></a>]]></description>
				<content:encoded><![CDATA[<p>The World Bank is engaging online by putting &#8217;5 questions in 5 minutes&#8217; to a series of senior leaders of civil society and government organisations:<br />
<blockquote>
<p>During this year&#8217;s World Bank &#038; International Monetary Fund Spring Meetings, leaders from government, private sector, and civil society will be answering questions put forth by the public in live webcast interviews. </p>
<p>Ask a question now for a leader&#8217;s interview and replay the completed interviews below.</p>
</blockquote>

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		<title>Help us plan our 2012 election coverage: Birmingham Newsroom</title>
		<link>http://www.digitalengagement.info/2012/04/13/help-us-plan-our-2012-election-coverage-birmingham-newsroom/</link>
		<comments>http://www.digitalengagement.info/2012/04/13/help-us-plan-our-2012-election-coverage-birmingham-newsroom/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 13:59:29 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[birmingham]]></category>
		<category><![CDATA[democracy]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1254</guid>
		<description><![CDATA[Birmingham City Council Press Office use a standalone blog-style site to provide materials for media, and engage with their audiences. &#8230; <a href="http://www.digitalengagement.info/2012/04/13/help-us-plan-our-2012-election-coverage-birmingham-newsroom/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Help us plan our 2012 election coverage: Birmingham Newsroom</span></a>]]></description>
				<content:encoded><![CDATA[<p>Birmingham City Council Press Office use a standalone blog-style site to provide materials for media, and engage with their audiences. In this post, they ask for feedback and ideas on how to cover the results of the local elections via social media:</p>
<blockquote><p>As we did last year we plan to carry the results on a live blog – using CoverItLive</p>
<p>We’ve spoken to the Elections Office about speeding up the process this year, so hopefully you’ll get the results in a more timely fashion.</p>
<p>The blog will also incorporate your Twitter commentary, using the hashtag #brumvotes12</p>
</blockquote>
<p>via <a href='http://twitter.com/danslee'>Dan Slee</a></p>

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		<title>PC Richard Stanley</title>
		<link>http://www.digitalengagement.info/2012/04/13/pc-richard-stanley/</link>
		<comments>http://www.digitalengagement.info/2012/04/13/pc-richard-stanley/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 13:52:36 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[walsall]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1246</guid>
		<description><![CDATA[A great, engaging blog about work as a police officer in the Walsall area, written by a PC in his &#8230; <a href="http://www.digitalengagement.info/2012/04/13/pc-richard-stanley/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - PC Richard Stanley</span></a>]]></description>
				<content:encoded><![CDATA[<p>A great, engaging blog about work as a police officer in the Walsall area, written by a PC in his own time:</p>
<blockquote><p>I am interested in the use of social media by the police and am one of the many officers in West Midlands Police embracing the medium to help build better bonds with the public. I have maintained a regularly updated Twitter feed since October 2010 (@pcstanleywmp) and this blog since the following March.</p>
<p>I enjoy interacting with the public across both mediums and am always keen to respond to feedback and answer any questions you may have. If I am not able to answer them personally, I will endeavor to put you in touch with someone better suited than myself to help.</p>
<p>This blog is updated in my own time and I am always keen to consider suggestions for new blog topics. The principle aim of the blog is to try and help explain matters of criminal law and police procedure to those not versed in policing. I use this blog to offer advice and to try explain developing news stories from a policing prospective.</p></blockquote>
<p>via <a href='http://twitter.com/danslee'>Dan Slee</a></p>

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		<title>Supt Keith Fraser on Twitter</title>
		<link>http://www.digitalengagement.info/2012/04/13/supt-keith-fraser-on-twitter/</link>
		<comments>http://www.digitalengagement.info/2012/04/13/supt-keith-fraser-on-twitter/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 13:49:10 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[walsall]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1239</guid>
		<description><![CDATA[A good use of Twitter by a senior police officer, Superintendant Keith Fraser, Head of Crime and Operations for the &#8230; <a href="http://www.digitalengagement.info/2012/04/13/supt-keith-fraser-on-twitter/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Supt Keith Fraser on Twitter</span></a>]]></description>
				<content:encoded><![CDATA[<p>A good use of Twitter by a senior police officer, Superintendant Keith Fraser, Head of Crime and Operations for the Borough of Walsall in the West Midlands</p>
<p>via <a href='http://twitter.com/danslee'>Dan Slee</a></p>

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		<title>The Buffett Rule: The White House</title>
		<link>http://www.digitalengagement.info/2012/04/12/the-buffett-rule-the-white-house/</link>
		<comments>http://www.digitalengagement.info/2012/04/12/the-buffett-rule-the-white-house/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:58:20 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[calculator]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[tax]]></category>
		<category><![CDATA[usa]]></category>
		<category><![CDATA[whiteboard]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1229</guid>
		<description><![CDATA[Clever tactical bit of digital engagement &#8211; campaigning really &#8211; by the White House. A calculator asks you how much &#8230; <a href="http://www.digitalengagement.info/2012/04/12/the-buffett-rule-the-white-house/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - The Buffett Rule: The White House</span></a>]]></description>
				<content:encoded><![CDATA[<p>Clever tactical bit of digital engagement &#8211; campaigning really &#8211; by the White House. A calculator asks you how much you paid in tax, and tells you how many millionaires paid less, as a percentage of income, highlighting the (supposed) unfairness. There&#8217;s also a nice use of YouTube to tell the story of the issue with a whiteboard analysis.<br />
<blockquote>
<p>No household making more than $1 million each year should pay a smaller share of their income in taxes than a middle class family pays. This is the Buffett Rule—a simple principle of tax fairness that asks everyone to pay their fair share.</p>
<p>ABOUT 55,000 MILLIONAIRES PAY A LOWER EFFECTIVE TAX RATE THAN MILLIONS OF MIDDLE-INCOME AMERICANS.</p>
<p>How many millionaires paid a lower effective tax rate than you? Find your Buffett Number using the calculator on the right.</p>
</blockquote>

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		<title>Domestic violence: an online &amp; offline behaviour change campaign</title>
		<link>http://www.digitalengagement.info/2012/04/12/domestic-violence-an-online-offline-behaviour-change-campaign/</link>
		<comments>http://www.digitalengagement.info/2012/04/12/domestic-violence-an-online-offline-behaviour-change-campaign/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:19:49 +0000</pubDate>
		<dc:creator>Al Smith</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour change]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[cannock chase council]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[local government]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1235</guid>
		<description><![CDATA[While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements &#8211; &#8230; <a href="http://www.digitalengagement.info/2012/04/12/domestic-violence-an-online-offline-behaviour-change-campaign/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Domestic violence: an online &#038; offline behaviour change campaign</span></a>]]></description>
				<content:encoded><![CDATA[<p>While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements &#8211; although our audience were highly responsive to face to face interventions this can be analogous to having an ad pop up while talking to friends on Facebook, we wanted to get into people&#8217;s social spaces both offline and online. The campaign helped to reduce incidences of domestic abuse and alcohol related violence and remains one of the pieces of work I am most proud of.</p>
<blockquote><p>When working at Cannock Chase Council I helped to create a piece of work that I am still immensely proud of, for its construction and its overall impact.</p>
<p>Working with the community safety partnership it was identified that the Christmas period has high incidences of domestic abuse and alcohol related violence. Previous campaigns had not really had much impact, and the task was to create a pervasive behaviour change campaign that could see real results.</p></blockquote>

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		<title>Tackling a misinformed Facebook campaign</title>
		<link>http://www.digitalengagement.info/2012/04/12/case-study-on-facebook-engagement/</link>
		<comments>http://www.digitalengagement.info/2012/04/12/case-study-on-facebook-engagement/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 18:56:52 +0000</pubDate>
		<dc:creator>Al Smith</dc:creator>
				<category><![CDATA[Techniques]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[newcastle city council]]></category>
		<category><![CDATA[press office]]></category>
		<category><![CDATA[rebuttal]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1223</guid>
		<description><![CDATA[Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision &#8230; <a href="http://www.digitalengagement.info/2012/04/12/case-study-on-facebook-engagement/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Tackling a misinformed Facebook campaign</span></a>]]></description>
				<content:encoded><![CDATA[<p>Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision to put theory into practice, to engage with the group and turn a negative into a positive. I wrote this up as a case study to share with colleagues who may find themselves in similar situations.</p>
<blockquote><p>I can blog and talk about engaging with people using social media until the cows come home, but sometimes you have to walk the walk too. Here’s an example of how I got involved in an anti-council Facebook group and turned around some of the negative sentiment.</p></blockquote>

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		<title>Geraldton 2029 and Beyond (Western Australia)</title>
		<link>http://www.digitalengagement.info/2012/04/11/geraldton-2029-and-beyond-western-australia/</link>
		<comments>http://www.digitalengagement.info/2012/04/11/geraldton-2029-and-beyond-western-australia/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 19:52:02 +0000</pubDate>
		<dc:creator>Steph Gray</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[deliberation]]></category>
		<category><![CDATA[geraldton]]></category>
		<category><![CDATA[involve]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.digitalengagement.info/?p=1210</guid>
		<description><![CDATA[Edward Andersson of Involve cites this example of a hybrid online and offline process to determine the vision for a &#8230; <a href="http://www.digitalengagement.info/2012/04/11/geraldton-2029-and-beyond-western-australia/" class="morelink-anchor"><span class="morelink">Read more &#187;</span><span class="hiddentext"> - Geraldton 2029 and Beyond (Western Australia)</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.involve.org.uk/engaging-in-bits-and-bytes/">Edward Andersson of Involve cites this example</a> of a hybrid online and offline process to determine the vision for a city in Western Australia: <em>&#8220;4000 people have been actively involved through world cafés, online surveys, online moderated deliberation, 21st century town hall meetings™, community events to celebrate milestones including BBQs. They have also used the local Newspaper Facebook page heavily.&#8221;</em></p>
<p>From the Geraldton 2029 site itself:</p>
<blockquote><p>2029 and Beyond is about planning for the future of Geraldton and the region around it. There are a huge number of opportunities for our city at the moment. We need to start planning now so, that as our community grows, we can make the most of the opportunities but can also keep many of the things that we love about Geraldton.</p>
<p>Through the project the City of Greater Geraldton and its partners, will offer everyone a chance to take part in planning and collaboration to create the kind of healthy, sustainable and creative city region our community desires.</p>
<p>2029 and Beyond is a once in a generation opportunity: something very few other city regions have embarked upon.</p></blockquote>

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