HR and social media in the NHS.
Guidance prepared by NHS Employers for HR and other strategic leadership teams about the role of social media in a professional context:
– Social media is used increasingly by patients to help them understand the growing number of healthcare choices and the quality of services available to them. The NHS should be helping patients find the right information online.
– It allows the NHS to understand emerging developments among staff or patients more quickly and in more detail, including any concerns about the quality of care, so that services can be improved.
– It supports stronger engagement between staff, employers and the public, which patients say improves the quality of care.
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