Profiling data on social network users: The Wall Blog
Robust UK market research figures from Ipsos MORI on the profile of users of the main social networks, from January 2012:
- 4 in 10 adults have used Facebook (44%) and YouTube (44%) in the past 3 months.
- 17% have visited or used Google+ (the Google social network site), 13% Twitter and 7% Linkedin.
- PC/laptop is the main access method for social networking although the gap is closing with 22% accessing social networks on their mobile. Only 2% access social networking via a TV connected to the internet.