Tackling a misinformed Facebook campaign
Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision to put theory into practice, to engage with the group and turn a negative into a positive. I wrote this up as a case study to share with colleagues who may find themselves in similar situations.
I can blog and talk about engaging with people using social media until the cows come home, but sometimes you have to walk the walk too. Here’s an example of how I got involved in an anti-council Facebook group and turned around some of the negative sentiment.