U.S. Army Social Media Handbook is Here!
The US military use digital channels effectively. More than a million like the US Army Facebook page and more like the US Marines page. They’ve produced a handbook on how they approach it which is essential reading with a stack of good learning.
Last year, the Online and Social Media Division helped produce the 2010 Social Media Book. While this is an excellent product, it only scratched the surface of Army social media use. We decided it was time to produce a document that provided more guidance, additional case studies and more advanced tips and best practices.
So here it is, the 2011 Army Social Media Handbook! This document provides extensive social media guidance. It contains information for Army leaders, guidance for Army Families, operations security tips, branding information, checklists, regulations and frequently asked questions.