QR codes: more than a toy? – The CIPR Conversation
What the flip are QR codes? Are they just for geeks? Stephen Waddington who comes from a PR background takes a beginners look.
How many people do you know that regularly use QR codes? I bet that its less than a handful.
The machine readable barcodes were invented as a mechanic to connect the physical world with the online world. But so far they have failed to go mainstream.
Tech savvy smart phone users have likely downloaded a QR reader onto their smart phone, used it a couple of times, and then moved on.
Here’s the issue: QR codes are a solution looking for a problem. If they were embedded in a compelling application then maybe they’d take off. But as a standalone mechanic I’m really not sure.
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