Measuring digital engagement
How to go about cost benefit analysis of digital engagement.
How do you evaluate the cost-benefit of the government’s digital engagement? As a result of the Improving government online review of measurement standards, several interesting discussions were started around extending the work on valuing and evaluating websites to all digital media.
Evaluation is a key priority for Government communicators. Matt Tee, Permanent Secretary and Head of Profession Government Communications, has prioritised evaluation as a key area of focus, along with skills and behaviour change. This is not surprising given the current economic climate. Government has to account for every pound spent and that means evaluating our communications activity to demonstrate cost-effectiveness.
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