Coventry on Facebook
When they set up the Council’s Facebook page, the team at Coventry City Council pulled a masterstroke: don’t call it ‘Coventry City Council’. After all, who ‘likes’ their Council? Cities have much more personality and affinity, especially as they also used a nice image of the city, rather than a corporate logo as the page profile image.
The result is one of the most popular Facebook pages in UK local government.
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